Schools Customer Marketing Manager

Location: London, Hybrid

Salary: up to £43,000 per year

At Arbor, we are committed to improving the working lives of school staff by transforming the way schools operate. Our school management systems empower over 12,500 schools and trusts to use data effectively and create happier, more productive working environments. We believe that schools should be joyful places to work and learn, and our tools are designed to support this vision.

We are seeking a Schools Customer Marketing Manager to join our Demand Generation Marketing team. This role is focused on generating leads from Arbor schools to support our upsell, cross sell and renewals goals. You will work closely with Sales, Customer Success and Product to design and execute marketing campaigns - if you’re collaborative and a good team player, this is the role for you.

Core responsibilities

• Develop and implement customer marketing strategies focused on generating upsell and cross sell elads from Arbor schools.
• Work with the Renewals team to create and deliver our Renewals Marketing programme.
• Collaborate with Sales, Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
• Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
• Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
• Develop customer success stories and case studies that showcase the value of our products for schools.
• Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
• Collaborate with the broader marketing team to ensure consistent brand messaging and voice.

• Experience in customer marketing, preferably within the education or SaaS sectors.
• Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption.
• Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging.
• Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight.
• Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness.
• Ability to work collaboratively across teams, managing multiple projects and priorities efficiently.
• Passion for education and understanding of the challenges faced by schools is highly desirable.
• Strong organisational skills and attention to detail with a proactive, can-do attitude.

1. Phone screen
2. 1st stage
3. 2nd stage

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. 

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively  encourage applications from people of all backgrounds. 

Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com 

Please note: We are unable to provide visa sponsorship at this time.