Paid Search & Video Lead

Canada·North VancouverFull-timelead

MarketingPerformance Marketer

2 views0 saves0 applied

Apply Now

Quick Summary

Overview

Department: NAM – eCommerce Reports to: Senior Manager, Performance Marketing Location: North Vancouver, B.C. Your Opportunity at ARC’TERYX: As the Paid Search & Video Lead,

Technical Tools

MarketingPerformance Marketer

As the Paid Search & Video Lead, you will partner with the Senior Manager, Performance Marketing to help lead the strategy and execution of paid search and video campaigns across Performance & Brand initiatives. You will work with cross-functional teams to create campaign strategy and support the business objectives. Your ability to think big picture but follow through with the tactical details will allow you to succeed in this position.

This role is based out of our North Vancouver office and follows a hybrid work schedule. Candidates must be eligible to work in Canada.

The Digital Commerce team develops eCommerce channels and all consumer-facing digital touchpoints for Arc’teryx. We are a high-performing team spanning direct-to-consumer eCommerce (strategy and operations), Digital Marketing (CRM and paid), Digital Analytics, Digital User Experience, Digital Merchandising and Digital Product Content. The Digital Commerce team works closely with many other cross-functional groups, including Brand and Marketing Operations.

Leading the strategy and overseeing implementation of our Paid Search and Video programs in alignment with strategic business goals for eCommerce and Brand initiatives in North America

Monitoring, evaluating, and optimizing campaign performance across YouTube, Search, Performance Max, Demand Gen, and Shopping campaigns, within ad platforms including Google Ads and Microsoft Ads

Budget forecasting, pacing, and reallocation against ROAS, iROAS, and revenue targets

Advancing reporting processes and analyzing program performance insights, with a regular feedback loop to key stakeholders across Integrated Brand Marketing, Veilance, eCommerce and NAM commercial teams

Shaping data-driven testing plans that measure the incremental, omnichannel impact of digital campaigns, including early-access platform betas where available

Leveraging Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality data in project planning and reporting

Partnering with the Digital Campaign Operations Specialist to define campaign and creative strategy to ensure best practices are followed and campaign creative supports objectives

Partnering with the Digital Analytics Implementation team to ensure accurate conversion tracking and tagging

Evolving the Paid Search and Video strategy to connect with the broader digital consumer journey, including AI-driven programs and campaigns

Building repeatable planning and briefing processes with cross-functional departments, ensuring cohesion across all digital ad channels

Creating automation and unlocking insights with dashboards across Funnel.io & Power BI

Partnering closely with the unified search and digital merchandising teams to align ad and product strategy with consumer and product trends

Co-creating an advanced creative strategy and a streamlined briefing and testing process to increase the sophistication of the program

Coaching team members, sharing knowledge to contribute to their growth

You have a bachelor’s degree in business, marketing, communications or equivalent experience

You have 5+ years’ experience in paid search and video advertising, either in-house or at an agency

You have experience working in a global, large-scale retail company

You have a deep understanding of digital marketing tools and technologies such as Google (Ads and GMP stack), Microsoft Ads, GA4, Adobe Analytics, Power BI, and Funnel.io

You have hands-on experience managing Search, Shopping, Performance Max, YouTube and Demand Gen campaigns, including product feed optimization

You have working knowledge of conversion tracking, tagging and data integrity best practices

You have a strong understanding of ad formats and creative best practices

You are skilled at visualizing data and pulling insights from campaign performance

You have experience running advanced measurement tests (a/b tests, brand lift, geo lift, incrementality) and determining performance through MTA and MMM results

You are proactive in identifying the root cause of issues and developing solutions

You are adaptable and collaborative, comfortable working independently and making decisions amid ambiguity

You bring a test-and-learn mindset and a track record of improving program performance through experimentation

You hold yourself to a high standard of quality and integrity, choosing the best solution even when it isn't the easiest

Your passion for work is paralleled by your passion for getting outside and living it

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
Family support - Parental leave top-up and a nesting period for new parents.
Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).
*Eligibility for certain programs may vary by role.

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.