Performance Marketing Manager

PakistanRemotemid

MarketingPerformance Marketer

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Key Responsibilities

impressions, clicks, landing-page conversions, leads, MQLs, SQLs, opportunities, and closed-won revenue.

Technical Tools

MarketingPerformance Marketer

~1 min read

→5+ years of hands-on performance marketing experience, preferably in B2B, SaaS, professional services, or lead-generation businesses.
→Proven experience managing and scaling substantial monthly advertising budgets.
→Advanced expertise in Google Ads, including Search, Display, Performance Max, Demand Gen, and Remarketing.
→Strong hands-on experience with Meta Ads and LinkedIn Ads.
→Excellent understanding of B2B lead-generation funnels and longer sales cycles.
→Strong command of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution.
→Experience working with HubSpot or comparable marketing automation and CRM platforms.
→Strong understanding of landing-page optimization, CRO, audience segmentation, and retargeting.
→Ability to analyze complex performance data and turn insights into growth opportunities.
→Experience managing budgets, forecasting results, and communicating marketing ROI.
→Excellent communication, analytical thinking, and problem-solving skills.

You have scaled B2B paid acquisition while maintaining or improving lead quality.
You understand the difference between generating 100 leads and generating 100 leads that turn into revenue.
You know how to build campaigns around high-intent search demand and create demand through paid social.
You have experience with account-based marketing and industry-specific acquisition campaigns.
You can independently audit an advertising account, identify wasted spend, and develop a turnaround strategy.
You understand how AI is changing paid advertising, audience targeting, creative production, and campaign optimization.
You are commercially minded and can connect marketing performance to business growth.