Sr. Manager, Integrated Media

The Sr Manager, Integrated Media is responsible for developing, executing, and optimizing full-funnel media strategies that drive brand growth, customer acquisition, engagement, and revenue across all consumer touchpoints. This role serves as the day-to-day media expert and key operating partner to the Director, Integrated Media & Activation, translating brand strategy, campaign briefs, and business priorities into media plans across brand, performance, retail media, and emerging channels.

• Develop and execute integrated omnichannel media strategies aligned to brand, business, and commercial objectives.
• Translate campaign briefs and seasonal business priorities into actionable channel plans across awareness, consideration, and conversion objectives
• Support annual, quarterly, and campaign-level media planning by recommending channel mix, investment allocation, audience strategy, and performance expectations.
• Build audience-first strategies that leverage first-party, retailer, and platform data to reach the right consumer with the right message at the right point in the journey.
• Partner with Brand, Channel Leads and eCommerce team to ensure media plans support a connected omnichannel consumer experience.
• Identify emerging media opportunities, platforms, partners, and technologies that can improve reach, engagement, acquisition, and media productivity.

• Lead execution and optimization of acquisition and performance marketing programs across paid social, paid search, programmatic display, online video, CTV, and emerging channels.
• Deliver against key KPIs including ROAS, CAC, new customer growth, traffic quality, conversion rate, incremental revenue, and return on marketing investment.
• Manage media budget pacing, daily and weekly forecasting, bid strategy, audience optimization, channel prioritization, and testing roadmaps to maximize profitable growth.
• Lead campaign testing across audiences, creative, attribution windows, and media mix to improve efficiency and scale.
• Partner with Brand, Creative, Ecommerce, Digital Shelf, and CRM teams to align on creative, landing experiences, product priorities, and audience journeys.
• Provide clear performance readouts, insights, and recommendations that inform future investment decisions and marketing priorities.

• Serve as an organizational hands-on expert for omnichannel media execution and optimization across DTC, retailer, marketplace, and store-connected touchpoints.
• Partner with Channel Leads and retailer teams to develop integrated media plans that support strategic accounts, key product priorities, launches, and seasonal moments.
• Support internal teams on best-in-class retail media, marketplace media, and omnichannel performance practices.

• Own media performance reporting frameworks, dashboards, and recurring business readouts across full-funnel channels.
• Monitor and report key metrics including reach, impressions, engagement, brand lift, branded search, traffic, conversion, ROAS, CAC, LTV, incrementality, and ROI.
• Partner with Analytics, CRM, agencies, and platform partners to strengthen attribution, measurement, incrementality testing, and media mix evaluation.
• Build and refine models to assess test viability, investment scenarios, audience performance, channel contribution, and budget allocation tradeoffs.
• Analyze campaign results and translate data into actionable recommendations for Brand, RMEO, Channel Leads, eCommerce, and leadership stakeholders.
• Maintain a consistent test-and-learn discipline that improves media productivity and informs future planning.

• Manage day-to-day relationships with media agency, and platform partners
• Set clear goals, budgets, deliverables, reporting expectations, and performance feedback loops with external partners.
• Lead agency planning sessions, campaign kickoffs, optimization discussions, partner QBRs, and post-campaign reviews.
• Negotiate media opportunities, test programs, partner value, and innovation opportunities that improve marketing effectiveness.
• Act as Director of Media’s key media operating partner, bringing recommendations, risks, opportunities, and decision-ready analysis to support the broader Integrated Media & Activation agenda.
• Communicate clearly with peers and leadership, translating complex media performance into simple business implications and next actions.
• Influence senior leaders and business partners through strategic recommendations, clear communication, and strong business acumen

• 7+ years of experience in integrated media, performance marketing, acquisition marketing, retail media, or omnichannel marketing.
• Proven experience managing significant paid media budgets across multiple channels and objectives.
• Strong expertise in paid social, paid search, programmatic, video/CTV, and retail media.
• Demonstrated ability to build and optimize full-funnel media programs that support both brand and performance outcomes.
• Strong analytical and financial acumen, including experience with attribution, incrementality, forecasting, KPI reporting, and budget pacing.
• Experience managing external agencies, media partners, platform partners, and cross-functional internal stakeholders.
• Strong understanding of eCommerce, marketplace, DTC, and retailer-connected marketing environments.
• Excellent written, verbal, presentation, project management, and stakeholder communication skills.
• Ability to operate in a fast-paced, matrixed organization with strong attention to detail and a test-and-learn mindset.
• Retail media platform experience including Amazon Ads, Walmart Connect, Target Roundel, and other commerce media networks.
• Experience in consumer goods, lifestyle, fashion, travel, retail, marketplace, or omnichannel commerce environments.
• Familiarity with GA4, Adobe Analytics, Datorama, Tableau, Power BI, or similar reporting and dashboarding platforms.
• Experience with media mix modeling, incrementality testing, lift studies, audience experiments, and attribution frameworks.
• Ability to balance creative judgment with performance discipline and convert insights into practical execution.