Manager - Digital Marketing

Job Summary and Department Description 

The Marketing team is responsible for creating, optimizing, and directing internal and external marketing communication. They develop, implement, and execute strategic marketing plans to enhance the Avant brand and to attract potential Healthcare Professionals (HCPs), Clients, and Corporate Associates. 

 The Manager, Digital Marketing, is responsible for owning Avant’s digital marketing ecosystem, including marketing automation, website performance, lead lifecycle processes, analytics, attribution, and digital channel optimization. This role leads the Digital Marketing team and partners with internal and external stakeholders to build a scalable, measurable marketing engine.  

Essential Functions of the Job 

• Lead, coach, and develop the Digital Marketing team through clear priorities, workload management, quality standards, and performance feedback 

• Serve as business owner for HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms 

• Establish platform governance, user standards, campaign taxonomy, naming conventions, permissions, documentation, and quality assurance processes 

• Maintain reliable integration and partner with internal teams to resolve data, workflow, and reporting issues 

• Evaluate and implement tools and automation that improve scalability, efficiency, user experience, and measurable performance.  

• Design and optimize lifecycle stages, audience segmentation, lead scoring, nurturing, routing, qualification, marketing-to-sales and/or marketing-to-recruitment handoffs 

• Create service-level standards and monitoring that improve response time, follow-up consistency, conversion, and funnel visibility 

• Partner with internal departments to translate campaign requirements into scalable workflows and measurement plans 

• Monitor funnel health, database quality, lead velocity, conversion performance, and operational bottlenecks  

• Own digital measurement strategy, dashboard standards, multi-touch attribution approach, UTM governance, conversion tracking, and campaign reporting 

• Produce actionable insights on channel performance, lead quality, cost efficiency, conversion rates, and pipeline influence 

• Ensure data integrity and reporting consistency across HubSpot, CRM, website analytics, paid media, and business intelligence tools 

• Lead structured testing across landing pages, forms, email, advertising, and user journeys to improve conversion and experience 

• Own website strategy and performance, including SEO, technical health, conversion paths, user experience, landing pages, and content publishing governance 

• Oversee paid search, paid social, email marketing, marketing automation, and digital campaign optimization in alignment with audience and business goals 

• Set channel standards and performance expectations while delegating campaign production and routine updates to appropriate team members or partners 

• Ensure digital experiences are accessible, compliant, brand-aligned, secure, and optimized for target audiences 

• Implement AI-enabled automation, analytics, research, and optimization solutions that improve productivity and campaign performance 

• Coordinate agencies, freelancers, and vendors to deliver high-quality work, reliable reporting, and measurable value 

Marginal Functions of the Job 

• Other duties as assigned. 

Normal Work Schedule 

This is a full-time position. Standard business hours are Monday through Friday 8:00 AM to 5:00 PM. Additional time outside of these hours may be needed to complete the essential functions of the job. 

Education, Training, and Experience 

• Bachelor’s degree required, or equivalent combination of education and experience will be considered  

• Minimum of 6 years of digital marketing experience, including marketing automation, website management, analytics, and multi-channel campaign optimization 

• Minimum of 2 years of people leadership or direct team supervision experience 

• Advanced experience with HubSpot or comparable marketing automation and CRM platforms, including workflows, lifecycle stages, lead scoring, segmentation, and reporting 

• Strong knowledge of SEO, SEM, paid media, email marketing, conversion optimization, attribution, and data governance 

• Experience with tools such as Power BI, Looker Studio, Google Analytics, Google Tag Manager, paid media platforms, and Microsoft 365 

• Working knowledge of HTML and CSS; healthcare, staffing, or B2B experience preferred 

Job Level Competencies 

• Technical Skills: Fundamental ability to perform technical skills required for job role. This may include the use of specific technology, knowledge of job-specific tasks and concepts, etc. Fundamental ability to supervise project workflows for the team.  Fundamental ability to handle routine tasks and non-routine tasks; and handle tasks with high level of complexity with limited guidance, and to guide others to do similar tasks. 

• Communicates Effectively: Intermediate ability to delineate workstreams clearly and give team members a vision of the final goal or deliverable. Sometimes communicates using special skills, such as negotiating or attempting to influence other leaders or customers. Intermediate skills in active listening and adjusting articulation and body language for presentations in 1on1s, team, departmental, and divisional meetings. Should have intermediate skills in conflict resolution, Emotional Intelligence (self & social awareness & management), and managing group dynamics. 

• Develops Self & Others: Intermediate ability to receive assignments in the form of objectives and determines how to use resources to meet schedules and goals. Intermediate ability to coach and mentor a team. Intermediate ability to continuously refine and update skills to stay current and progress in their field. Seeks opportunities to develop technical and leadership skills. Ability to onboard and train others to function quickly and effectively. Effectively coaches team members through humble inquiry and relationship management. 

• Builds Networks: Fundamental ability to network and gain cooperation of others. Intermediate interpersonal skills in professional interactions, and ability to create influential networks including other leaders, customers, and/or industry professionals. 

• Delegates Effectively: Intermediate ability to provide direct supervision to individual contributors or supervisors of others within a team and maintains schedules. Assigns tasks with clear expectations, and checks work at frequent intervals. Fundamental ability to exercise supervision in terms of cost, staffing, engagement and overall results produced. 

• Drives Engagement: Intermediate ability to create a culture where associates enjoy their role and team and feel their efforts make a difference. Intermediate ability to partner with departmental and divisional leaders to implement changes and improvements based on feedback from employee engagement survey data. Encourages and models the desire for learning and participation in company/community impact initiatives. 

• Drives Vision & Purpose: Intermediate ability to align daily or regular activities with team objectives and organizational goals. Follows and communicates the broader vision set by higher leadership. Fundamental contributions to vision casting for the team and champions it to others. 

• Strategic Mindset: Intermediate ability to work on issues of a diverse scope where the analysis requires an evaluation of team and/or departmental business trends. Intermediate ability to think strategically and analyze business trends amongst the immediate team and department, considering broader organizational impacts. 

Required Licenses, Certifications, and Other Specific Requirements of Law 

• Health Insurance Portability and Accountability Act (HIPAA) certification and ability to obtain and maintain 

Other Characteristics of the Position  

Physical Demands:   

• Stationary desk work for extended periods at a time  

• Regularly required to communicate  

• Infrequent lifting of office supplies up to 20 lbs.  

• Vision abilities including close vision and ability to adjust focus  

Work Environment:  

• This job operates in a professional office environment.   

• This role routinely operates standard office equipment.   

Statement of Responsibility for Confidential Data 

• Has access to, and requires daily use of, confidential records. 

• Required by federal law to maintain strict confidentiality of “Avant” employee information and maintain security of such information. 
• Proprietary Information and Non-Conflict Agreement required.  

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.  

As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.