Baidu3mo ago

Business Development & Partnerships Specialist - Canada

Toronto · Torontomid

Sales

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Overview

Business Development & Partnerships Specialist - Canada(Contractor) Job Title: Business Development & Partnerships Specialist - Canada (Contractor) Location: Toronto,

Technical Tools

Sales

About the Role

~1 min read

Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory.
Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups.

Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers.
Collaborate with finance and legal to finalize agreements that maximize mutual value.

Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.
Align with demand teams to match high-value buyers with premium supply sources.

Maintain a structured pipeline of publisher and partner prospects.
Accurately forecast integrations, supply growth, and revenue contributions.

Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions).
Provide insights that shape MediaGo’s supply strategy and positioning in the market.

Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.

Track and analyze partner performance metrics.
Prepare regular reports and share actionable insights with internal stakeholders.

Requirements

~1 min read

1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred).
Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.
Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly.
Excellent communication, negotiation, and relationship-building skills.
Analytical mindset with the ability to monitor performance metrics and recommend optimizations.
Self-starter who thrives in a fast-paced, collaborative environment.
Bachelor’s degree in Business, Marketing, or related field preferred.

Integrity – Act ethically and transparently, even when no one is watching.
Customer Focus – Prioritize understanding and exceeding partner needs to build strong, lasting relationships.
Business Expertise – Continuously deepen your knowledge of programmatic advertising to deliver high-quality, impactful solutions.
Results Driven – Consistently pursue meaningful outcomes, exceed goals, and push the business forward.