Business Development Manager - App Advertisers

SalesBusiness Development Manager

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Overview

Job Title: Business Development Manager - App Advertisers Job Location: Mountain View, CA Job Type: Full-Time, Onsite,

Technical Tools

SalesBusiness Development Manager

~1 min read

Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
Represent the company at industry events, conferences, and client meetings as needed.

~1 min read

Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
Demonstrated hunter mentality, with a track record of sourcing and closing new business.
Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
Strong communication, negotiation, and presentation skills.
Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.