Senior Content Strategist, Search Innovation

Begin is a market-leading early childhood platform that today delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships^©, serving over 15 million families since inception.  Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter^©” curriculum validated by NYU, UCLA, and NSF, and one of the most comprehensive multimedia catalogs for early learning.  Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.

Begin is leveraging its trusted brand, family data, and engagement engine, to evolve its platform into a family-facing decision platform, Sage^©, integrating AI-driven intelligence with human-backed wisdom to help parents navigate the thousands of daily learning, development, enrichment, and purchasing decisions that define early childhood.

Begin is backed by category-defining investors including Sesame Workshop, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind CoreWeave.   Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS. 

Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child’s life.

As Senior Content Strategist, Search Innovation, you will lead Begin's content-driven growth

strategy across traditional search, AI-powered answer engines, and emerging discovery platforms.

You will build scalable content ecosystems that help parents find trusted answers at every stage of

their journey while driving measurable business outcomes.

• Lead the end-to-end content strategy for Begin's content ecosystem.

• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap

analysis.

• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search

opportunities.

• Establish scalable content frameworks that support expertise, trust, and authority.

• Design content structures optimized for both human audiences and AI-powered retrieval systems.

• Develop content formats that improve discoverability in answer engines and generative search

experiences.

• Partner with subject matter experts to transform educational expertise into highly discoverable

content assets.

• Experiment with AI-assisted content workflows that improve speed, quality, and scale.

• Analyze search behavior, audience needs, and content performance to identify growth

opportunities.

• Translate consumer insights into content strategies that address high-intent parenting questions

and decision-making moments.

• Monitor competitive landscapes and evolving discovery trends.

• Partner with Product, Marketing, Design, Learning, and Engineering teams.

• Advocate for content-first thinking throughout the organization.

• Align content investments with acquisition, engagement, and retention goals.

• Own content performance reporting across traffic, engagement, conversions, rankings, and AI

discovery visibility.

• Establish measurement frameworks that connect content impact to business outcomes.

• Continuously optimize content portfolios based on audience behavior and performance insights.

• Have built content strategies that drive measurable organic growth.
• Understand SEO as a content and audience discipline, not solely a technical one.
• Have experience creating scalable editorial programs and content ecosystems.
• Are deeply familiar with search intent, content architecture, topic clustering, and authority building.
• Understand how AI-powered search and answer engines are changing content discovery.
• Can translate audience insights into content experiences that drive acquisition and engagement.
• Balance strategic planning with hands-on execution.
• Thrive in ambiguous, fast moving environments with high ownership
• Are excited to help parents discover trusted answers and products in high intent moments
  
  
  

• 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact.
• Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition.
• Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.
• Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.
• Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences.
• Strong analytical skills with the ability to translate performance data into actionable content strategies.
• Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.

• You believe great content drives discovery, trust, and meaningful engagement.
• You understand how AI is reshaping search and content discovery.
• You enjoy building scalable content strategies that deliver long-term business impact.
• You balance strategic thinking with hands-on execution.
• You are deeply curious about audience behavior and creating content that solves real user needs.
• You are excited to help build a trusted platform that supports families through the early years.