Director of Brand & Growth Partnerships

Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.

Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.

We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.

• Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
• Source, develop, and close integrated marketing partnerships end-to-end
• Package and sell solutions including:
• Sponsored Content (Articles & Video)
• High-Impact Display Advertising
• Native Advertising
• Newsletter Sponsorships
• Homepage & Homepage Takeovers
• Executive Interviews
• Webinar & Event Sponsorships
• Performance Marketing (CPC, CPL, CPA)
• Product Launch Campaigns
• Custom Research & Content
• Integrated Multi-Channel Programs
  
  
• Negotiate pricing, packaging, and long-term partnership agreements
• Develop strategic, consultative marketing programs that align with client KPIs including brand awareness, engagement, investor acquisition, lead generation, and customer growth.
• Close mid-market to enterprise-level brand deals, including six-figure campaigns

• Build and grow relationships with:
• Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
• Growth and acquisition teams
• Agencies and media buyers
• Target key financial verticals including:
• Fintech and investing apps
• Brokerages and trading platforms
• ETF issuers and asset managers
• Crypto and emerging financial platforms
• Consumer finance brands
• Banking & Payments
• Insurance
• Alternative Investments
• Trading Platforms
• Capital Markets
• Public Companies & Investor Relations
• Target non-endemics looking to get their story in front of retail investors
• Position Benzinga as a trusted media partner for brand storytelling and investor education
• Drive repeat business through always-on content programs and recurring campaigns

• Build and maintain a strong pipeline of brand marketing opportunities
• Prospect into both direct brands and agencies
• Identify companies actively investing in awareness (e.g., launches, raises, new products)
• Maintain accurate forecasting and CRM discipline

• Consistently hitting or exceeding revenue targets driven by brand, content & performance partnerships
• Closing multi-product, multi-month campaigns (articles + video + distribution + activations)
• Building long-term relationships with marketing teams and agencies
• Driving repeat revenue through always-on sponsored content programs
• Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns

• 5+ years of experience in:
• Media sales
• Digital advertising
• Branded content or sponsorship sales
• Financial services or fintech marketing/sales
• Publisher side experience a plus
• Proven track record of closing deals and hitting quota
• Experience selling integrated digital marketing solutions, including display, sponsored content, native advertising, video, newsletters, performance marketing, lead generation, or custom sponsorships.
• Strong ability to engage senior marketing stakeholders
• Excellent communication, presentation, and negotiation skills
• Experience managing full sales cycle from prospecting to close

• Experience selling sponsored content, video, or integrated media campaigns
• Familiarity with how brands allocate brand vs. performance budgets
• Existing relationships with:
• Financial services marketing teams
• Fintech companies
• Agencies and media buyers
• Experience closing six-figure+ partnerships

• Has experience selling consultative, multi-product media solutions to enterprise marketers.
• Understands how large financial brands allocate both brand and performance budgets.
• Is comfortable selling to CMOs as well as Growth, Performance, and Demand Generation leaders.
• Knows how to package content, media, and performance solutions into integrated campaigns.
• Can open new enterprise relationships while growing existing strategic accounts.
• Thrives in an entrepreneurial environment where creativity, persistence, and partnership drive results.