Growth Marketing Specialist | Betty CA

Bulgaria·Sofiamid

MarketingGrowth Marketing Specialist

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Quick Summary

Key Responsibilities

Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue. Turn product features, promotions and launches into clear,

Requirements Summary

2+ years of experience in growth marketing, digital marketing, campaign management, product marketing or a similar role.

Technical Tools

MarketingGrowth Marketing Specialist

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

About the Role

~1 min read

We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team.
In this role, you will identify, develop and execute cross-functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns.
You will collaborate closely with User Acquisition, Brand, Product, Design, CRM, Content and Compliance teams to move initiatives from an initial idea through planning, execution, launch and performance review.
The ideal candidate combines strong marketing judgement with excellent organization and a hands-on approach. You should be comfortable taking ownership of initiatives that do not sit clearly within one existing team, coordinating multiple stakeholders and ensuring that work is delivered to a high standard and on time.

Responsibilities

~1 min read

→Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue.
→Turn product features, promotions and launches into clear, well-structured marketing campaigns.
→Build campaign briefs that define the objective, audience, key message, deliverables, owners, timelines and expected business impact.
→Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams.
→Own the execution process for cross-functional growth initiatives, including ensuring Jira tasks are clearly described, assigned, followed up on and completed on time.
→Support the planning and delivery of initiatives such as giveaways, Bingo, charity campaigns and other product-led activations.
→Take ownership of additional ad-hoc marketing opportunities that currently lack a dedicated owner.
→Build simple business cases and recommendations for new initiatives based on expected impact, effort and available data.
→Track campaign performance and identify which initiatives should be improved, repeated, expanded or stopped.
→Keep stakeholders informed about progress, dependencies, risks, decisions and results.
→Contribute ideas that improve our campaigns, products, customer experience and internal marketing processes.

Requirements

~1 min read

2+ years of experience in growth marketing, digital marketing, campaign management, product marketing or a similar role.
Strong understanding of digital marketing and how different channels and teams contribute to customer acquisition and engagement.
Ability to turn product features, promotions and business objectives into clear marketing campaigns.
Strong organizational and project execution skills, with the ability to manage several initiatives and stakeholders simultaneously.
Experience creating briefs, defining deliverables and coordinating work across multiple teams.
Commercial mindset and the ability to connect marketing activity with measurable business outcomes.
Good analytical skills and confidence working with campaign data and performance metrics.
Strong written and verbal communication skills.
High level of ownership, attention to detail and reliability.
Ability to work independently, identify what needs to be done and move initiatives forward without constant direction.
Ability to adapt quickly and perform well in a fast-paced environment.
Fluency in written and spoken English.

Nice to Have

~1 min read

Experience working in gaming, iGaming, fintech, e-commerce, mobile entertainment or another fast-moving digital business.
Experience supporting customer acquisition, CRM, referral, affiliate, SEO or product-led marketing initiatives.
Familiarity with Jira, Asana, Monday.com or similar project-management tools.
Experience working with User Acquisition, Product, Design, CRM, Brand, Content and Compliance teams.
Experience building simple business cases or evaluating the commercial potential of marketing initiatives.
Familiarity with A/B testing, conversion optimization or campaign performance analysis.
Experience coordinating integrated campaigns across several marketing channels.