Head of Subscriptions | Betty CA

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, and by the Alberta Gaming, Liquor and Cannabis Commission (AGLC) in Alberta. We're here to set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

We’re looking for a Head of Subscriptions to drive the commercial performance of our subscription offering, from pricing and marketing to renewals and day-to-day administration. You’ll bring together analytical thinking, customer understanding and operational ownership to build subscriptions that deliver value for our players and profitable growth for Betty.

• →Own subscription pricing, plans, benefits and offers, balancing player value with business profitability.
• →Partner with analysts and economists to evaluate pricing, model costs and forecast profitability.
• →Monitor subscription revenue, acquisition, retention and churn, using data and player insights to test and improve plans.
• →Lead subscription-focused CRM and Live Ops campaigns, promotions and player communications.
• →Collaborate across teams to communicate subscription value, drive growth and engagement, and improve retention.
• →Measure campaign performance and turn findings into actionable recommendations for future activity.
• →Own subscription renewals, cancellations and administration, working with operational and technical teams to resolve issues and improve the player experience.
• →Coordinate subscription-related regulatory reporting with Compliance, ensuring accurate information and timely delivery.

• A track record of taking ownership and delivering measurable business results.
• Strong commercial judgement and confidence working with data, pricing, costs and profitability.
• Experience in one or more relevant areas, such as CRM, Live Ops, monetisation, product or commercial operations.
• An understanding of player behaviour and how campaigns, promotions and customer experience influence retention.
• The ability to align teams, set priorities and move work forward.
• Strong attention to detail and a structured approach to operational processes.
• A willingness to learn, challenge assumptions and take responsibility for the full subscription lifecycle.

• Experience managing subscription products, memberships or loyalty programmes.
• Familiarity with iGaming, mobile gaming or other digital consumer businesses.
• Hands-on experience with CRM platforms and Live Ops tools.
• Experience working in a regulated industry and partnering with Compliance on reporting requirements.