Rewards Manager | Betty CA

United Kingdom·Londonmid

OtherManager

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Quick Summary

Key Responsibilities

Own Betty’s Loyalty System rewards logic, proactively proposing ideas and models to optimise the current state and drive continuous improvement. Design, balance,

Requirements Summary

Advanced numeracy, modelling,

Technical Tools

OtherManager

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

About the Role

~1 min read

Own Betty’s Loyalty System rewards logic, proactively proposing ideas and models to optimise the current state and drive continuous improvement.
Design, balance, and maintain new reward mechanics that optimise player experience and performance
Collaborate with Product and Shop Managers to optimise the ecosystem of Betty coins and model scenarios for future currencies within Betty.
Present well-researched new ideas to teams, clearly outlining expected KPI uplifts from proposed mechanics.
Partner with Live Ops to iterate on rewards effectiveness, optimising retention and rewards given while maintaining a data-led approach.
Support Product and Live Ops teams in launching monetisation strategies across campaigns, events, collections, and gamification mechanics.
Design systems that balance progression and rewards across the entire player lifecycle, from onboarding to long-term, experienced players.
Create and configure payouts to games and features to maintain a balanced economy and ensure a rewarding, repeatable player experience.
Collaborate with BI to define requirements for rewards-tuning tools and dashboards that enable ongoing optimisation.

Requirements

~1 min read

Advanced numeracy, modelling, SQL and Excel skills;
Knowledge around building mathematical simulations to test out different reward structures
Strong understanding of player psychology and monetisation mechanics
Data-driven mindset, able to balance insights with player experience in shaping the economy
Excellent communication skills, with the ability to explain reward mechanic design through a clear, player-focused lens