VP of Digital Product

• →Own the digital product vision, strategy, and roadmap, balancing near-term commercial opportunities with the larger customer and platform investments that compound over time
• →Build a single scorecard for the store that shows how our levers trade off against one another on the same real estate
• →Accountable, with Marketing and Merchandising, for conversion, revenue, and lead generation through the digital experience

• Personally lead the core shopping experience roadmap: discovery, requirements, prioritization, scoping and estimation with Engineering, launch, and measurement
• Supervise the lead generation and product design roadmaps and keep them aligned with the core
• Align stakeholders when priorities compete, and communicate progress and results to executive leadership

• Set the standard for the end-to-end customer experience across UX, interaction design, and visual execution
• Bring customer research into the process early and move from concept to prototype to validated solution
• Evolve a scalable, component-based design system in Figma that makes both Design and Engineering faster

• Own the A/B testing program: a clear testing roadmap, a hypothesis and scorecard for every test, timely readouts, and rapid iteration
• Own product reporting and KPIs, and do the analytical work yourself when a result doesn't make sense

• Own how customers discover and navigate the assortment across search, navigation, collections, landing pages, listing and detail pages, and recommendations, in partnership with Merchandising
• Own the day-to-day operation of the store: product activation, content management, campaigns and promotions, site launches, QA, and release readiness, automating wherever possible

• Build personalized customer journeys in partnership with Creative and Marketing
• Integrate AI thoughtfully, where it makes the experience better or the team faster, in partnership with Engineering

• Lead complex initiatives across Engineering, Marketing, Merchandising, Creative, Operations, CX, and Analytics so launches arrive as complete customer experiences
• Build, coach, and develop the Product and Design team and the operating system behind it: roadmap visibility, requirements, tracking, and launch process

• Site conversion and discoverability have measurably improved
• One scorecard shows how our levers trade off against one another on the same surface, and we use it to make decisions
• The A/B testing program runs on a clear roadmap with scorecards, readouts, and rapid iteration
• Personalized journeys are live, built with Creative and Marketing
• AI is integrated where it makes the experience better, and nowhere it doesn't
• Executive leadership trusts and plans around one integrated product roadmap

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

You are equally strong in every room this role walks into: with Product Designers talking components, with Engineering Managers talking architecture, estimates, and constraints, with Strategy talking consumer insights, with Data pulling apart the results of a test, with Merchandising weighing whether over-inventoried products belong at the top of a high-traffic page, with Marketing discussing the implementation of a new piece of 3rd party software, with CX synthesizing on-the-ground feedback from our customers, and with the executive team, where you distill all of it into a recommendation. You think commercially, write clearly, and make complex tradeoffs legible to people who don't share your context.

You want to be close to the work. The people who will not succeed here are the ones who can't get their hands dirty, can't do the analytical work themselves, or can't earn the respect of engineers.

EDUCATION: Bachelor’s Degree Required 

EXPERIENCE / REQUIREMENTS:

• 12+ years in product management in ecommerce or consumer digital, including leading a product function and developing people
• A track record of personally leading customer-facing digital products from discovery through launch and measurement, with commercial results you can point to
• Deep experience with experimentation and conversion optimization, and the analytical skills to interrogate the data yourself (SQL or a BI tool)
• Experience running a roadmap process across multiple teams and presenting it to executive leadership
• Technical depth to engage engineering credibly on architecture, estimates, and integration tradeoffs
• Fluency in the drivers of business performance and in modern ecommerce platforms, content management, analytics, and testing tools
• Clear writing and strong stakeholder management
• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES:

• Start-up experience 
• Interest in bridal and fashion
• Apparel, fashion, bridal, or another considered-purchase category
• Direct experience leading Product Design, Site Merchandising, or Web Operations alongside Product Management
• Personalization, recommendations, search, or AI-enabled shopping experiences

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Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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