Youth Marketing Coordinator

JOB TITLE: Youth Marketing Coordinator

LOCATION: Arlington, TX

POSITION TYPE: Full-Time

FLSA STATUS: Exempt

REPORTS TO: Senior Marketing Manager, Digital

WORK HOURS: Monday – Friday 8 AM – 5 PM, with the ability to work weekends and/or extended hours, as needed.

WHY WORK FOR USBC:

If you're passionate about your work, thrive in a positive office culture and get excited about bowling, then the United States Bowling Congress wants you! We’re looking for someone who is ready to start an interesting, challenging, and rewarding career with us at USBC. We offer a fulfilling and dynamic workplace with great benefits.

Become part of A Future For The Sport!

POSITION SUMMARY:

The Youth Marketing Coordinator is responsible for executing strategic marketing initiatives to support the growth and engagement of youth programming. This role focuses on managing campaigns in both B2B and B2C environments, with the goal of increasing youth participation and activation within bowling. The ideal candidate is detail-oriented, eager to learn, and capable of managing multiple tasks in a fast-paced environment. A passion for youth sports and a desire to elevate youth bowling programs are essential to success in this role.

DUTIES/RESPONSIBILITIES:

Campaign Development and Execution:

• Assist in the planning, implementation, and management of marketing campaigns to drive awareness, engagement, and participation in youth programs.
• Utilize customer insights and data-driven strategies to optimize communications and marketing opportunities.
• Analyze campaign results, evaluating effectiveness, ROI, and areas for improvement.

Content and Communication Management:

• Oversee youth social media accounts, including Facebook, X, Instagram, and TikTok, ensuring consistent communication and engagement.
• Assist in developing, evaluating, and managing youth program communications to align with organizational goals and audience needs.
• Assist in maintaining, updating, and enhancing youth-related web pages to improve user experience and content relevance.

Program Support and Implementation:

• Assist in the creation and distribution of marketing and instructional materials, as well as products related to youth programming.
• Ensure that all program objectives are met and performance metrics are achieved.
• Collaborate with internal teams to execute initiatives that support youth programming and activation.
• Provide marketing support for additional USBC programs, initiatives and brands as assigned, including assisting with promotional campaigns, content development, communications and other marketing activities.

Event Marketing and Support:

• Assist with the planning, execution, and management of youth marketing events, including promotional efforts for championship tournaments and other key initiatives.
• Attend events and tournaments as needed to provide on-site marketing support and engagement.

Strategy and Process Improvement:

• Help develop future initiatives and long-term strategies to enhance youth programming and engagement.
• Monitor progress and track key metrics for all youth marketing efforts, providing regular reports and insights to leadership.
• Assist with writing strategic documents and reports to inform decision-making and program development.

SUPERVISORY RESPONSIBILITIES:

• This position has no supervisory responsibilities.

KNOWLEDGE, SKILLS, AND ABILITY REQUIREMENTS:

• Strong project management skills with exceptional attention to detail.
• Proficiency in social media platforms, analytics tools, and content management systems.
• Creative and analytical thinker, with a strong ability to collaborate and contribute innovative ideas.
• Ability to manage multi-channel marketing campaigns and measure their effectiveness.

EXPERIENCE AND OTHER REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
• 1-2 years of experience in marketing, social media management, event coordination, or a related field (internships or entry-level roles preferred).
• Passion for youth development and sports, particularly bowling, is a plus.
• Must pass the RVP program and maintain a “Green Light” status.
• Must adhere to the Code of Conduct of the USBC Registered Volunteer Program is a condition of employment and continued employment.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Must be able to remain in a stationary position, often standing or sitting for prolonged periods.
• Must be able to bend, stoop, and/or climb.
• Must be able to move/lift up to 50lbs.

COMPENSATION/BENEFITS:

• Compensation paid commensurate on experience.
• Benefits (Health, Medical, FSA, HSA, Dental, Vision, Life, 401(k) + match, PTO, Holiday Pay, and more.

TRAVEL: Ability to travel up to 10-20% of the time.