Senior Brand Strategist, Contract

(united States)Remotesenior

OtherBrand Strategist

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Quick Summary

Overview

About BrainsBrains is an independent creative agency and proud B-Corp. We're a group of no-a**hole, roll-up-our-sleeves creatives, united by a mission to spark market and cultural impact and connect people around shared values and passions.

Key Responsibilities

Brand Strategy & Development Lead and support brand strategy engagements, from insight through positioning, architecture, and messaging Build brands from the ground up—defining what they stand for, how they show up, and why they matter Develop…

Requirements Summary

Builder: You have real experience taking brands from zero to one—not just optimizing what already exists. You’re comfortable working in ambiguity and helping define the path forward.

Technical Tools

OtherBrand Strategist

Responsibilities

~1 min read

Lead and support brand strategy engagements, from insight through positioning, architecture, and messaging
Build brands from the ground up—defining what they stand for, how they show up, and why they matter
Develop clear, actionable brand frameworks, narratives, and guidelines that can scale
Shape early-stage brand opportunities, including positioning territories, naming, and foundational storytelling

Design and conduct research to inform strategy, including IDIs, founder interviews, store visits, and competitive audits
Synthesize market, cultural, and consumer insights into sharp, usable strategic direction
Quickly validate ideas and directions through scrappy but effective methodologies

Partner closely with creative, design, and account teams to bring brand strategy to life
Ensure strategic integrity across all touchpoints, from identity to campaigns
Contribute to ideation, helping teams find the most distinctive and ownable ways a brand can show up

Present strategic thinking clearly and persuasively to clients and founders
Build strong working relationships, particularly with early-stage teams
Support new business efforts with insight-driven thinking and perspective

Builder: You have real experience taking brands from zero to one—not just optimizing what already exists. You’re comfortable working in ambiguity and helping define the path forward.
Strategic Thinker: You bring structure to complexity, distilling inputs into clear, compelling frameworks and directions.
Culturally Tuned-In: You have a strong pulse on the consumer landscape, especially within retail, DTC, and consumables, and understand how brands can earn attention and relevance.
Research Fluent: You’re comfortable designing and conducting research—from IDIs to in-market immersion—and know how to turn findings into action.
Story Shaper: You can articulate positioning, narratives, and messaging in a way that’s both strategic and creatively inspiring.
Collaborative: You work seamlessly with creatives, founders, and cross-functional teams, influencing without ego.
Communicative: You’re clear, confident, and persuasive—both in writing and in the room.
Adaptable: You’re comfortable working on a contract basis and navigating fast-moving, early-stage environments.
Experienced: You have ~6–10+ years in brand strategy, planning, or consulting roles, ideally with exposure to early-stage or high-growth brands.