Senior Product Manager, Measurement, Planning & Optimization
Quick Summary
Job Title: Senior Product Manager, Measurement, Planning & OptimizationJob Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).Reporting To: Senior Director of ProductWork Authorization: Applicants must have legal…
Build the measurement layer Productize data ingestion, standardization, and reporting across multiple sources Create a unified data model Define a system that connects audiences, media, and outcomes Define insights & recommendations Establish KPIs…
Experience in adtech, martech, or healthcare data Familiarity with measurement platforms (e.g., CrossIX) or DSPs Experience with AI/agent-driven UX WHY JOIN BRANCHLAB?
Requirements
~1 min readWe’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.
You’ll define how we:
Ingest and standardize fragmented measurement data
Connect media exposure to healthcare outcomes
Surface insights, KPIs, and recommendations
Enable smarter planning and budget optimization through artificial intelligence
This is a 0→1, high-impact role at the core of our product strategy.
Responsibilities
~1 min read- →
Productize data ingestion, standardization, and reporting across multiple sources
Define a system that connects audiences, media, and outcomes
Establish KPIs that drive actionable recommendations
Enable users to ask questions across media + commercial data and get insights with visuals
Partner with engineering, design, data, and GTM to bring the product to life
Requirements
~1 min read3-5+ years in product management, ideally in data-heavy or analytics products
High energy, high agency working style
Experience building and working with AI products and agentic workflows
Strong comfort with:
Data pipelines, messy datasets, and multi-source systems
Defining metrics, KPIs, and insight frameworks
Ability to operate in ambiguity and turn complexity into clear product direction
Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure
Requirements
~1 min readExperience in adtech, martech, or healthcare data
Familiarity with measurement platforms (e.g., CrossIX) or DSPs
Experience with AI/agent-driven UX
What We Offer
~1 min readLocation & Eligibility
Listing Details
- Posted
- April 17, 2026
- First seen
- May 5, 2026
- Last seen
- May 8, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 32%
- Scored at
- May 6, 2026
Signal breakdown
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