Branding and Marketing Director - Nationalisation (Ready to Relocate to Jeddah, KSA)

Position: Marketing & Branding Director Location: Jeddah, Saudi Arabia Department: Commercial Reporting to: Chief Commercial Officer (CCO) Employment type: Full time Business Umbrella is recruiting an experienced Marketing & Branding Director for a client in the sports and fitness sector in Saudi Arabia. The ideal candidate will lead the development and execution of comprehensive marketing and branding strategies, strengthen brand positioning, drive customer engagement, and oversee marketing, creative, and communications functions. Key Responsibilities Develop and execute marketing and branding strategies aligned with business objectives. Lead brand positioning, identity, creative direction, and integrated marketing campaigns. Oversee digital marketing, SEO/SEM, social media, performance marketing, CRM, and content strategies. Conduct market research, consumer insights analysis, and competitor benchmarking. Manage marketing budgets and optimize campaign ROI. Develop strategic partnerships, sponsorships, and brand activations. Oversee public relations, corporate communications, and media engagement. Monitor marketing KPIs and campaign performance. Ensure brand consistency across all communication channels. Lead, mentor, and develop marketing, branding, and creative teams. Key Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum 10 years of total professional experience. Minimum 8 years of relevant experience in branding, digital marketing, campaign management, CRM, or marketing communications within a consumer-facing environment. Minimum 5 years of direct team management or leadership experience. Proven track record in developing and executing successful marketing and branding strategies. Strong expertise in digital marketing, customer engagement, and performance analytics. Excellent strategic thinking, communication, and stakeholder management skills. Preferred Qualifications Master's degree or relevant professional qualification. Certifications in Google Analytics, Google Ads, HubSpot, Meta Blueprint, or CIM. Working proficiency in Arabic and English preferred. Candidates should be ready to relocate to Jeddah, Saudi Arabia. Only shortlisted candidates will be contacted. Business Umbrella is an equal-opportunity recruiter. All qualified applicants are considered on merit.