MACNY - Marketing and Communications Specialist

MACNY, The Manufacturers Association is seeking a talented Marketing & Communications Specialist to support a broad range of initiatives. This position supports MACNY’s Talent Development team by leading marketing and communications efforts that increase awareness, engagement, and participation across its career exploration, pre-apprenticeship, and Registered Apprenticeship programs. This position advances MACNY’s mission of connecting individuals with manufacturing career pathways while helping employers build a skilled and sustainable workforce through its talent development initiatives. Collaboration with internal teams and external program partners is essential to both achieving these goals and succeeding in this position.

These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties, and skills required of this job.

Works collaboratively with colleagues on:

• →Plan, coordinate, and execute marketing and communications initiatives in support of MACNY’s Talent Development programs, including career exploration, pre-apprenticeship, and Registered Apprenticeship pathways.
• →Develop a wide range of marketing and communications materials, including slide decks, social media graphics, print collateral, branded assets, and other program content.
• →Write, edit, and proofread communications such as email campaigns, newsletters, web content, and print materials.
• →Develop, schedule, and publish engaging organic social media content across Talent Development program channels.
• →Create, execute, and optimize social media and digital marketing campaigns aligned with program goals, including paid advertising initiatives.
• →Monitor, analyze, and report on performance across digital channels (social media, email, and web), providing insights to improve engagement and effectiveness.
• →Support website content development and ongoing site management.
• →Support the planning, promotion, and execution of key Talent Development events, including Manufacturing Month, National Apprenticeship Week, and the Talent Development Awards.
• →Provide on-site support for photo and video shoots to support marketing and storytelling efforts.
• →Coordinate and order program swag/merchandise as needed.
• →Collaborate with the MACNY Marketing & Communications team on organization-wide projects and initiatives.
• →Support additional marketing and communications projects assigned.
• →Performs other related duties as assigned.

• Bachelor’s degree in marketing, communications, business, or a related field is preferred.
• Experience with content management, copy editing and proofreading, event coordination, digital marketing, social media management, and other key marketing skills.
• Exceptional written and verbal communication skills.
• Detail oriented with strong organizational skills.
• Ability to perform as part of a small team with evolving directives.
• Ability to prioritize multiple projects simultaneously.
• Proficient in Microsoft Office, experience with Adobe Creative Suite is preferred.
• Proficient with digital content platforms such as content management systems, web-hosting platforms, social media for business, e-mail marketing, etc.
• Experience with CRM management is preferred.
• Willingness to learn new programs and skills.
• Must have a valid driver’s license with reliable transportation for frequent community outreach and engagements within New York State.
• Completion of a satisfactory background check will be required.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Up to 15% of travel. Local travel within Central New York and Mohawk Valley is required.
• Must have flexibility in availability to support occasional activities outside of regular business hours.

https://www.macny.org/

MACNY, The Manufacturers Association is a not-for-profit 501(c)(6) association representing over 300 businesses and organizations across Central and Upstate New York. About three-quarters of MACNY’s members are industrial companies with the remaining members consisting of accounting firms, insurance agencies, law firms, financial institutions, and other service providers that support manufacturers.

MACNY members supply the region, nation, and world with a variety of products and services.

For members and the community, MACNY’s staff provides a wide range of services, including training and leadership development, networking events, workforce development, human resources services, advocacy, energy and purchasing solutions, and organizational growth services and consulting. This portfolio is designed to provide members with the tools, information, people, and resources they need to compete in the global market.

Monday – Friday8:30 am – 5 pmSchedule may periodically vary to accommodate events that occur in the morning or evening.