Marketing Content Coordinator (Hybrid)

• Develop, write, edit, and proofread engaging marketing content for digital and print channels, with a primary focus on recruitment-related content that supports prospective students throughout the enrollment journey.
• Ensure content aligns with University brand standards, messaging, and strategic priorities while incorporating SEO and GEO best practices to improve search visibility and engagement.
• Collaborate with subject matter experts and Marketing colleagues to develop accurate, audience-focused content, manage reviews and approvals, meet deadlines, and identify opportunities to repurpose content across channels and campaigns.
• Maintain and update website content to ensure accuracy, clarity, accessibility, and consistency with University messaging and brand standards in coordination with the Digital Marketing Program Manager.
• Identify outdated or inconsistent information and coordinate revisions with appropriate stakeholders while following established web content and publishing standards.
• Monitor and evaluate the performance of recruitment-focused blog and digital content using analytics and reporting tools.
• Leverage SEMrush to conduct prompt research, track AI search visibility, and monitor website and generative search health.
• Analyze performance trends and content gaps to recommend improvements, inform future content strategies, and support ongoing optimization in collaboration with the Marketing team.
• Monitor general University contact form submissions and ensure inquiries are routed to the appropriate departments or staff in a timely manner. 
• Assist with content organization, project coordination, and administrative and operational activities that support the Marketing team, including mail retrieval, event setup, and other duties as assigned.

• Bachelor's degree in marketing, communications, journalism, writing, or related field or equivalent related experience, required
• 1-3 years relevant experience in marketing, communications, or related field
• Exceptional writing, editing, proofreading, and content development skills, with the ability to translate complex information into clear, engaging and audience-focused communications.
• Demonstrated understanding of content strategy, brand voice, audience needs, SEO, and emerging GEO practices.
• Strong research, collaboration, and communication skills, including the ability to work with subject matter experts, incorporate feedback, and maintain accuracy and consistency across multiple channels.
• Excellent organizational and project management abilities, with the capacity to prioritize competing responsibilities and meet deadlines.
• Ability to interpret digital performance metrics and apply insights to improve content effectiveness.
• Exercises sound judgment, discretion, and professionalism when representing the University, with a commitment to accessibility, continuous improvement, and the University's mission.

Does this sound like the type of role you could excel in? Where your background and experience may contribute to the growth of our organization? A role where you can add your passion and enthusiasm, and make a difference? If you believe you have the education and experience to meet the qualifications for this role, we'd value talking to you. Non-traditional backgrounds are welcome.

When you join NWHSU you're not simply doing a job, you're making a difference. You'll see passion for our mission, our work, and our future growth opportunities all around you. Culture is extremely important to us. We're a small enough organization that you'll get to know everyone, have a voice, make an impact, and feel the enthusiasm of everyone you work with. Yet we're large enough to offer exceptional benefits including a university contribution to our 403(b), generous PTO and a flexible environment. It's all part of our person-centered philosophy- and it's an ideal blend and a superb organization to expand your career.

The person-centered approach we take to healthcare education and practice extends to our NWHSU team. That means:

• Every role and individual contributes to our success. No matter what department you work in, you'll see passion for our work and respect for one another.
• Belonging is important to us - we all bring different backgrounds, perspectives, and value to the organization. And that makes us stronger.
• We're committed and engaged. You'll see that in every meeting, every discussion and everything we do. It shows and we're proud of it.
• We don't simply say we have a team environment - we live it. Your ideas and suggestions matter. We listen to one another and when something makes sense, we do it.
• We've still got that entrepreneurial spirit, even though we've been around for 80+ years. And we like that.
• We build in flexibility in roles whenever we can. We work in a hybrid environment. Each manager works with their team members to ensure there is a healthy work-life balance.
• Your personal and professional work opportunities are important to us - we provide these benefits so you can continue to excel in your career.

Our goal? Preparing the next generation of healthcare professionals to deliver and advance healthcare.

Northwestern Health Sciences University (NWHSU) based in Bloomington, MN, has been a national leader in person-centered healthcare education for over 80 years. The University has more than 10,000 graduates throughout the U.S. and in 21 countries. For more information, please visit nwhealth.edu.

We offer a diverse range of evidence-informed programs and experiences including: Doctor of Chiropractic, Doctor of Acupuncture, Chinese Medicine, Functional and Integrative Nutrition, and Integrative Care, and undergraduate offerings in massage therapy, health sciences, and allied health professions – medical laboratory science, medical laboratory technology, radiation therapy, and radiologic technology. We are a mission- and vision- driven university leading the way in person-centered care.

Complete our online application and attach your cover letter and resume.

If you have any questions submitting your application, please contact talent@nwhealth.edu.

Northwestern Health Sciences University is an Equal Employment Opportunity Employer and is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Further, NWHSU prohibits all forms of discrimination is any education program or activity that it operates. The Notice of Non-Discrimination is located on our website. Individuals may report concerns or questions to the Title IX Coordinator. Please refer to our website for further information.