Area Marketing Manager - Restaurants

The Marketing Manager is a brand ambassador for Urban Farmer, The Cruise Room, and Mercantile who will work with a variety of constituency, both with internal teams and external partners and clients. This individual will be an adept digital marketer and possess a high level of graphic design skill. This position requires excellent organization, project management, and prioritization capabilities, as well as highly developed verbal and written communication skills.

• Help ideate, write, design, and deploy revenue generating email campaigns for Urban Farmer and The Cruise Room (located inside The Oxford Hotel) as well as Mercantile restaurant.
• Maintain digital footprints for each location through regular website management, which will include packages and promotions, calendar of events, landing pages, and additional content surrounding new initiatives. Ensure ADA compliance and fulfill any additional changes/requests
• Maintain location listings on platforms such as Open Table, Google and TripAdvisor
• Develop and implement social media strategy including content generation for all social media platforms for all restaurants and outlets.
• Oversee photo database and ongoing content needs for digital and social platforms

• Possess a refined eye for lifestyle and still life photography to capture and create high-performing social content

• Develop KPIs, and provide regular reports to Area Director of Marketing.

• Stay abreast of social trends and engage innovative methods to capitalize on new marketing opportunities

• Synthesize creative direction of leadership to design visual identity branding materials for Urban Farmer, The Cruise Room and Mercantile.
• Design projects will include digital and print ads, brochures, vouchers, menus, sales materials, collateral, email campaigns, and signage
• Possess a strong visual and branding aesthetic with a refined taste level
• An innovative, creative thinker who understands the power of compelling brand storytelling—in written copy, images, video, and beyond

• Brainstorm and develop unique, meaningful packages and experiential offerings that engage community partners and align with sales, revenue, and PR goals

• Partner with leadership on the development, promotion, execution, and management of Urban Farmer, The Cruise Room and Mercantile activations, pop-ups, and events
• Create and curate engaging activations throughout the year to keep our properties top-of-mind
• Communicate events internally; ensure all team members are aware of events and activations through standard operating procedures (SOPs)
• Partner with Marketing Director and PR Agency on media alerts and garnering press coverage of events and major initiatives

• Support of Denver Union Station’s marketing to be assigned on an as-needed basis, primarily for station-wide event and activation support

• Graphic design experience; proficient in Adobe suite (Photoshop, InDesign, Illustrator)
• A highly motivated self-starter; a willing learner
• Strong project management skills including prioritization and ability to meet tight deadlines
• Willing and able to work nontraditional hours including evenings and weekends when necessary, including some holidays
• Willing and able to work events, which include several hours on feet and the ability to lift and carry up to 30 pounds

• Proficient in position required job skills and knowledge. Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity. Has natural instincts and insight for finding the best solution to unclear situations, issues, and problems. Considers multiples resources and methods for analyzing problems. Makes great decisions.

• Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy. Has excellent attention to detail and writing skills. Is time sensitive, understands how work and processes fit in with other departmental or business priorities and objectives. Is able to adjust work to accommodate expected and unexpected changes. Is able to gauge progress with respect to overall impact and results.

• Can think and act independently with confidence. Has personal fortitude and integrity when faced with challenges.

• Energetic and takes initiative. Is proactive and persistent in pursuing and completing tasks. Strives to exceed expectations and goals.

• Welcoming and warm personality. Able to engage easily and actively connect with others. Is genuinely caring and compassionate; visibly demonstrates desire to understand others. Creates confidence and trust with others, is socially aware of self and others and is known for communicating the right message at the right time. Utilizes a variety of approaches and communication techniques tailored to each situation. Is comfortable in conversing with individuals from a variety of backgrounds and at all organizational levels. Is direct yet tactful and considerate of audience. Positively accepts and provides feedback.

A four year college degree or equivalent education/experience.

Required to have a minimum of 2-4 years of work expeience in marketing, public relations, design, business, communication, journalism, or a related field. Graphic design skills a must. Previous event management experience a plus.

• Loves to innovate and solve problems
• Obsessive over the details while also being able to see the big picture
• Excellent social skills, poise, warmth, tact, and diplomacy
• Compelling storyteller with exceptional writing ability
• Superior analytical and critical thinking abilities; uses data and human insights to make decisions
• Adaptable, generous, and collaborative
• Invests in and cares about teammates and partners
• Holds themselves to a high standard of excellence
• Passion for photography and the visual arts

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional prolonged standing.
• Occasional carrying and lifting of files and office items up to 30 lbs.

95% indoor office environment