Senior Group Director, WFJ and Company Media

Job Description

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

Chanel is looking for a Senior Group Director, Watches & Fine Jewelry and Company Media to join our Brand Communications team in NYC. The Senior Group Director, W&FJ and Company Media is a pivotal leader within the Brand Communication team. As a strategic business partner to the Watches & Fine Jewelry Division and the Arts & Culture Global team, this role is responsible for driving the strategy and daily operations of paid media, ensuring a cohesive and complimentary brand communications approach that drives performance evolution and long-term brand image protection.

This role will also guide the development of thought leadership topics and trend analysis and oversee measurement and reporting to drive the constant evolution of CHANEL’s paid media approach, reflecting consumer behavior and the rapidly evolving 360 communication landscape. This role will have a propensity for innovation and creativity and utilize insights and analysis to ensure key business priorities are met. Additionally, this role will work in close partnership with the PR team and DCX department to identify and optimize synergies across the POSE ecosystem to support holistic storytelling across all communications touchpoints.   

Watches & Fine Jewelry and Company Paid Media Plans: 

• You will oversee the development and execution of paid media plans in support of the business objectives for Watches & Fine Jewelry Division and Arts & Culture initiatives in close collaboration with PR colleagues to ensure an integrated, holistic Paid/Owned/Shared/Earned (POSE) media approach.

• You will be responsible for management of the US budget for paid media for the Watches & Fine Jewelry Division and Arts & Culture initiatives, ensuring accurate management, reporting, and reconciliation 

• You will oversee KPI management, reporting, and analytics for Watches & Fine Jewelry and Arts & Culture media plans to demonstrate impact, assess key learnings, identify best practices, and track progress towards business goals; continuously integrating measurement and reporting key takeaways into POSE orchestration plans and Brand Comms strategies.

Cross-Divisional Thought Leadership 

• You will be partner closely with Divisional Brand Communication Heads of and other key business stakeholders to identify key challenges and surface subjects to be explored on a cross-divisional basis 

Cross-Divisional Media Agency/Partner Management & Negotiation 

• You will utilize your expertise to provide support and guidance on interpretation of Global Corporate media guidelines

• You will proactively identify key strategic subjects and brief, manage, and edit agency work for distribution internally; provide recommendations to both local and global audiences to ensure media plans are continuously refined to best capitalize on the evolving media landscape 

Key Relationships & Interactions 

• You will be a strong collaborator with key functions/teams including Watches & Fine Jewelry Division, Global Arts & Culture and Watches & Fine Jewelry Media, Divisional Brand Comms counterparts, Media Agencies, PR/Events, Digital (DCX), Legal, People & Org, and Finance 

• You will utilize your drive and curiosity to develop and maintain relationships with publishing leads at long-standing and emerging key industry partners

Team Management and Development

• You will oversee your own team and collaborate with Brand Communication colleagues and People & Organization (HR) to ensure an employee-centered approach to work, corporate culture, and talent development and retention

• You will regularly exhibit and encourage a deep curiosity about the wider media landscape, luxury retail, and corporate communications space, advocating for innovation by identifying relevant opportunities for CHANEL 

• Working in a highly collaborative environment

• Navigating complexity and supporting consistent transformation and change

• Collaborating with passionate teammates

• People leadership, coaching and development

• Connecting the dots on problems, bring a key eye for details and expert problem perception

• →Deep understanding of media, digital marketing and emerging trends in consumer behavior and evolving media landscape 

• →Demonstrated expertise in media agency management

• →Respected leader, with experience developing high-caliber talent and influencing workplace culture and processes

• →Intellectually curious student of media and consumer behavior 

• →Excellent multi-tasker who thrives in a fast-paced environment with the capability to adjust and refocus based on business needs

• →Excellent verbal and written communication skills with a fluency in Excel and PowerPoint

• →Experienced in crafting and delivering presentations that effectively and efficiently express the intent

• →Excellent financial, analytical and organizational skills

• →Passion for style, specifically fine jewelry & watches, luxury and culture trends, with a strong affinity for our brand’s values and aesthetic

• →Collaborative spirit and experience in developing strong working relationships and partnering with cross functional teams

• →Proactive, driven individual who does not settle for status quo and is capable of working independently

• →A critical thinker who can judiciously voice opinions in low- and high-pressure settings

• →Experience with a full range of media channels, including but not limited to TV/Video, Streaming, Outdoor, Print, Display, Mobile, Audio, Social and Search

• Minimum 12 years media management experience, ideally with luxury and/or best in class brands, resulting in deep knowledge of media industry; culture, social issues, or charitable organization experience a plus 

• 4-year undergraduate degree

• Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.

*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.

Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:

• At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.

• We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.

• CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.

• Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.

• CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.

• Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.

• We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.

• Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny.  Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.    

• For more information, please navigate to the Fondation Chanel website here  

• We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.

*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.

#LI-AD5