Field Marketing Ambassador - Alani Nu

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

Alani Field Marketing Ambassadors are the local face of our national brand. As a Field Marketing Ambassador, you will be a valuable member of the Marketing team. You are responsible with bringing the brand to life through execution of the national brand marketing objectives, strategies, and tactical programs. The FMAs will develop and support dynamic consumer sampling opportunities, working in tandem with sales team counterpart to ensure the achievement of joint goals. You are also responsible for day-to-day operations and logistics in the market. The position objectives are to create consumer trial, build heavy usage, grow awareness, drive brand image and create word of mouth for the Brand.

• Willingness and flexibility to adapt to changing business needs and deadlines.

• Must be 21 or over and have a clean driving record (valid state driver’s license and MVR check required) to operate a company fleet vehicle.
• Able to stand for extended periods of time.
• Able to lift 15lbs consistently.
• Outstanding communication and interpersonal skills to effectively engage with diverse audiences.
• Energetic, outgoing, and approachable demeanor to attract and retain customer interest.
• Strong organizational abilities to manage event logistics and maintain supplies efficiently.
• Ability to work flexible hours, including evenings, weekends & holidays to accommodate event schedules.
• Must be able to attend and actively participate in 1-2 team meetings per month.
• High school diploma or equivalent; additional education or relevant certifications are a plus.
• Previous experience in promotional events, customer service, or brand ambassador roles are a plus.

• Actively promote and distribute Alani at designated events, trade shows, festivals, and other high-traffic locations.
• Engage with consumers and provide product information to highlight the benefits and unique selling points.
• Encourage product trial by offering samples and creating a positive, memorable experience for potential customers.

• Embody the brand's values, personality, and mission to foster a strong connection with the target audience.
• Dress in accordance with the brand guidelines to create a professional and approachable appearance.
• Use your interpersonal skills to build relationships with consumers and potential brand advocates.
• Be knowledgeable and comfortable overcoming objections with the consumer, and answer their product questions
• Treat the branded sampling vehicle with care, both on and off the road; Maintain the upkeep and premium appearance inside and outside the vehicle.

• Assist in the planning and execution of promotional events to ensure seamless operations and a successful outcome.

• Coordinate with event organizers, vendors, and other team members to optimize brand visibility and maximize consumer engagement.

• Manage inventory and supplies at storage unit and at events.

• Gather customer feedback and insights regarding product preferences, brand perception, and market trends.
• Record and report data from activations after each shift.