Digital Marketing Manager (12 Month Fixed-term Contract)

United Kingdom·ManchesterContractmid

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Advise on CMSPI's SEO strategy and execution, including keyword research, on-page optimization, technical SEO recommendations, backlink opportunities,

Requirements Summary

Advise on CMSPI's SEO strategy and execution, including keyword research, on-page optimization, technical SEO recommendations, backlink opportunities,

Technical Tools

MarketingMarketing Manager

Requirements

~1 min read

Responsibilities

~1 min read

→Advise on CMSPI's SEO strategy and execution, including keyword research, on-page optimization, technical SEO recommendations, backlink opportunities, and content optimization to improve organic visibility, website traffic, and conversion performance.
→Manage and optimize the CMSPI website to ensure content accuracy, strong user experience, brand consistency, SEO effectiveness, and ongoing digital engagement; work with external web partners to implement enhancements and improvements.
→Execute and optimize email marketing, campaigns, and audience segmentation within HubSpot; evaluate performance and adjust strategies as needed to meet or exceed industry benchmarks.
→Collaborate with marketing, sales, and RevOps stakeholders to identify opportunities to improve digital engagement, content performance, and audience growth across CMSPI's marketing channels.
→Advise on the launch and execution of the digital content calendar; monitor key performance indicators (KPIs) and provide regular reports on campaign performance, ROI, and other relevant metrics to stakeholders.
→Own the performance optimization of email and social marketing campaigns to support events, promotions, and brand initiatives.
→Build and maintain marketing performance dashboards; analyse channel effectiveness, campaign attribution, and conversion metrics to support data-driven decision making.

Proficiency in digital marketing tools such as Google Analytics and WordPress. A Google Analytics Certification is a plus but not a requirement for the role.
Proven and hands-on expertise with HubSpot Workflows and HubSpot Campaigns.
Extensive experience in SEO, analytics, and conversion optimisation
Strong understanding of storytelling across digital platforms
Familiarity with creative briefing processes and the ability to make light edits to digital assets using Adobe Creative Suite or similar tools.
Experience creating and editing short-form video content for social and digital channels.
Educated to undergraduate degree level in Marketing or related discipline
At least 5 years professional experience in digital marketing (B2B or B2C experience a plus)
Excellent verbal communication skills, with the ability to convey information clearly and effectively in both formal and informal settings.
Self-motivated, with a high degree of accountability, urgency, and responsibility
Must be a team player with a collaborative spirit and commitment to shared success
Proficiency in full Microsoft Office Suite (Word, Outlook, Excel, and PowerPoint)