Director, Digital Commerce

• →Lead the market’s Digital Commerce strategy and execution, aligning Coca‑Cola and bottling partners behind a unified growth agenda and an integrated performance plan.
• →Embed data‑driven decision making across digital channels, moving from reporting into predictive analytics and insight‑led action.
• →Establish joint business planning routines with the bottler for digital commerce, ensuring commercial alignment, execution excellence, and measurable return on investment.
• →Drive system performance across online grocery, quick‑commerce, and aggregator platforms with clear accountability for volume, revenue, share, transactions, and profit.
• →Develop and implement eRevenue Growth Management (eRGM) strategies that optimize pack‑price architecture, promotional effectiveness, and customer profitability across channels.
• →Define and track eRetail Execution Drivers (eRED) metrics for digital platforms, balancing economic performance with system sustainability and customer partnership value.
• →Collaborate closely on Retail Media planning and investment, ensuring consistent system decisions that maximize shopper engagement and conversion.
• →Partner cross‑functionally with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is embedded in all commercial decisions and routines.
• →Incorporate advanced analytics, data science, and AI into forecasting, pricing, promotion, and assortment models to drive continuous improvement and efficiency.
• →Accelerate digital innovation through test‑and‑learn pilots and partnerships, rapidly scaling proven methods across the market and throughout the European network.
• →Cultivate senior relationships with bottling partners, retailers, aggregators, and eCommerce platforms to strengthen joint value propositions and influence digital retail evolution.
• →Represent The Coca‑Cola Company externally in discussions with industry partners and associations, supporting our role in shaping next‑generation digital commerce practices.
• →Model enterprise collaboration, accountability, and speed in all actions to enable the collective success of the Coca‑Cola system.

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related discipline; equivalent practical experience may be considered.
• Deep experience in Digital Commerce, eCommerce, or Omnichannel leadership roles, ideally with exposure to aggregator and digital platform ecosystems.
• Proven ability to apply data analytics, AI solutions, and predictive modeling to create measurable business growth and optimize performance.
• Strong commercial and financial acumen with experience managing tradeoffs across pricing, profitability, and customer engagement.
• Experienced in partnership management and system alignment, including joint planning and decision‑making within cross‑company networks.
• Skilled in Retail Media economics and activation, understanding how data and media investment shape conversion and shopper outcomes.
• Robust understanding of platform economics and eCommerce mechanisms across diverse digital subchannels.
• Demonstrated success in navigating complex stakeholder environments, influencing strategic outcomes through collaboration rather than formal authority.
• Exceptional communication and strategic thinking skills combined with a performance‑focused mindset.
• Comfort working in dynamic, fast‑moving digital environments with a continuous learning approach to emerging technologies and tools.
• Local market knowledge and proven ability to adapt global frameworks to national digital ecosystems.
• Willingness to travel up to approximately 25%.

• Provide scope to shape digital growth strategies that directly impact how consumers experience Coca‑Cola across multiple platforms and markets.
• Offer development opportunities across AI‑driven analytics, eCommerce architecture, and omnichannel leadership through regional network collaboration.
• Enable close collaboration with digital thought leaders and partners within Coca‑Cola’s European Digital Commerce Network to expand your capabilities and professional reach.
• Support continuous innovation through experimentation and scaling of proven digital initiatives, allowing real time impact in a fast‑evolving marketplace.

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.