Head of Driver Supply Growth & Engagement

Japan·Tokyoexecutive

OperationsDriver

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Quick Summary

Key Responsibilities

signup → onboarding → activation → retention Identify key bottlenecks and set strategy to improve supply health Drive Strategic Decisions Prioritize and allocate investment across acquisition,

Requirements Summary

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Technical Tools

OperationsDriver

Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi,

Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower)

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.

About the Role

~1 min read

We are looking for a strategic and data-driven Head of Driver Supply to own and optimize our end-to-end driver ecosystem in Japan.

In this role, you will ensure we have the right number of drivers, with the right level of engagement, in the right locations and time windows—while balancing growth, cost efficiency, customer experience, compliance, and driver trust.

This is a highly cross-functional leadership role focused on strategy, decision-making, and system optimization, rather than day-to-day execution.

Responsibilities

~1 min read

Lead the end-to-end driver funnel: signup → onboarding → activation → retention
Identify key bottlenecks and set strategy to improve supply health

Prioritize and allocate investment across acquisition, incentives, retention, and tooling
Make tradeoffs between growth, cost, CX quality, and compliance

Design and align promotions, rewards, and engagement programs
Ensure incentives drive the right driver behavior and avoid unintended outcomes

Partner with Marketing, Operations, Finance, CX, and Product teams
Drive alignment and decision-making across stakeholders

Turn insights into scalable solutions (SOPs, automation, product improvements)
Improve operational efficiency and long-term system performance

Manage and guide a team across supply operations, onboarding, and integrity
Set clear goals, track performance, and coach team members

Overall driver supply health and performance in Japan
Funnel conversion and active driver growth
Incentive strategy and ROI optimization
Cross-functional governance and decision frameworks

7+ years experience in operations, marketplace, strategy, or growth roles
Strong analytical mindset with a track record of data-driven decisions on KPI settings etc.
Experience managing cross-functional stakeholders and complex systems
Ability to balance growth, cost, and customer experience tradeoffs
Proven leadership and team management skills

What We Offer

~3 min read

✓High-impact role shaping a critical marketplace function

✓Opportunity to build and scale a nationwide supply system

✓Collaborate with diverse global and regional teams

✓Drive meaningful outcomes for both drivers and customers

✓Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

✓The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

✓Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

✓Employment Type

✓Probationary Period

✓Other details will be provided separately

✓This job posting may be closed prior to the stated end date for application if all openings are filled.

✓Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

✓Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

✓Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer.

✓Details will be provided separately after receiving your application by email and/or during the job interview.

✓Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act.

✓Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment.

✓Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives.

✓Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities.

✓Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process.

✓Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/