Senior Manager, Product Strategy and Management Wellness

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

• Develop recommendations that influence portfolio investment decisions, roadmap priorities, and growth strategy. Evaluate market opportunities and unmet or underserved customer needs and translate into opportunities for product differentiation

• Develop future-state concepts, business cases, and strategic recommendations for new wellness capabilities, partnerships, and experiences.

• Inform the long-term roadmap for wellness capabilities, experiences, and solution value proposition

• Partners across Sales, Marketing, Strategic Partnerships, Underwriting, Actuarial, Finance, Product, and related stakeholders to influence and accelerate wellness product development and delivery

• Help align cross-functional teams around product priorities, requirements, dependencies, and execution needs

• Lead business case development, product gating, and implementation planning for new wellness initiatives and enhancements

• Ensure product recommendations are operationally sound and commercially viable in a highly matrixed environment

• Maintain understanding of wellness market dynamics, competitive activity, and emerging customer expectations

• Gather and synthesize voice-of-customer, field, and stakeholder feedback to inform product priorities

• Use data, research, and market insight to refine positioning, packaging, and future product direction

• Identify implications of market shifts and evolving customer needs for the wellness portfolio

• Define clear wellness value propositions for internal and external audiences

• Support development of product messaging, field guidance, and market-facing materials that translate complex offerings into practical business value

• Partner with field and segment leaders to understand market needs and strengthen how wellness offerings are positioned and supported

• Contribute to discussions with brokers, consultants, customers, and internal stakeholders as needed to support product relevance and market adoption

• Track and evaluate key performance indicators such as engagement, adoption, satisfaction, and business impact

• Identify performance gaps, risks, and opportunities across wellness offerings

• Advise on decisions related to product enhancements, optimization, and lifecycle management, including sunset decisions where appropriate

• Provide clear insights and recommendations to leadership on portfolio performance and product direction

• 7+ years of experience in product management, product strategy, commercial product roles, wellness, employee benefits, healthcare, or completion of General Management Development Program (GMDP) or any Leadership Development Program

• Experience designing, managing, or evolving products and solutions that integrate multiple modalities, including digital platforms, partner services, human-led interventions, and engagement experiences, to deliver cohesive customer outcomes

• Skilled at using quantitative and qualitative insights to connect market needs, customer insight, and business priorities to product direction

• Comfortable working across multiple stakeholders, including business, commercial, operational, and product partners

• Strong written and verbal communication skills, including the ability to create clear stakeholder-facing and field-facing materials

• Demonstrated ability to translate complex concepts into commercially relevant product recommendations and practical action

• Strong organizational judgment, prioritization, and follow-through in high-visibility work

• Ability to operate independently and influence decisions without formal authority

• Strong contribution to the strategic direction of wellness offerings across the portfolio

• Wellness offerings are positioned in ways that resonate with market needs and business priorities

• Cross-functional stakeholders are aligned on priorities, requirements, and execution approach

• Field teams receive clear, practical guidance on wellness offerings and their value proposition

• Product performance is actively monitored and translated into thoughtful recommendations for growth, improvement, and lifecycle decisions

• Market insight and customer feedback are consistently incorporated into product strategy and portfolio evolution

The typical pay range for this role is: