Technical Sales Manager Print & Packaging

Techkon USA, part of Datacolor, a global leader in color management solutions, provides software, instruments and services to improve the precision, performance and efficiency of your color workflow. For over five decades, Datacolor has earned our reputation as a trusted leader by delivering unmatched capabilities that rapidly address the full spectrum of color challenges in textile and apparel, paint and coatings, automotive, plastics, photography and videography, and other industries. 

Our global teams provide sales, service and support in over 100 countries throughout Europe, the Americas and Asia. For more information, visit www.datacolor.com.

The Technical Sales Manager will be responsible for driving business growth in Brazil and expanding Techkon’s footprint across Latin America. This role combines technical expertise in color management for print and packaging, channel development, and direct sales engagement to build a strong distribution network and develop strategic relationships with key customers and industry partners.

• Identify, recruit, train, and manage sales channels (distributors/resellers) across Brazil and Latin America
• Build a high-performance partner network focused on technical selling and value creation
• Develop and execute distributor business plans and territory strategies

• Identify and secure large end-user accounts, including printers, converters, and multinational brands
• Drive new business opportunities and expand market share through proactive sales activities
• Support distributors in closing key opportunities with technical presentations and ROI justification

• Provide technical expertise on products, applications, and workflows
• Conduct product demonstrations, training sessions, and joint customer visits
• Support installation, calibration, and troubleshooting in collaboration with internal teams

• Support growth initiatives beyond Brazil, including Colombia, Peru, Chile, Ecuador, and Argentina
• Identify regional market opportunities and establish partnerships to accelerate expansion

• Develop and manage sales forecasts, pipeline, and account plans
• Monitor KPIs and ensure consistent achievement of sales targets
• Provide regular market intelligence on competitors, pricing, and customer needs

• 5–10 years of experience in technical sales or business development
• Solid industry background and hands-on expertise in Print&Packaging, Color Measurement or related industries 
• Demonstrated success in identifying, developing, and closing new business opportunities
• Experience working with distribution channels and partner networks
• Strong track record in technical sales within a B2B environment
• Bachelor’s Degree (Engineering, Printing Technology, Business, or related field preferred)
• Excellent presentation, communication, and negotiation skills
• Strong technical aptitude with the ability to translate complex concepts into customer value
• Experience working in a technology-driven or industrial environment preferred