Crustdata — Content Lead (Marketing / GTM Engineer)

Type: Full-time | On-site | San Francisco, CA Compensation: $120,000–$160,000 + competitive equity Hiring count: 1 Visa sponsorship: None available Reports to: Not specified on the role page

Crustdata is building the gateway to the internet for AI agents. Online information consumption is shifting from humans searching pre-crawled Google indexes to AI agents performing real-time, targeted crawling from sources of truth — and Crustdata builds the APIs that let AI agents access that data. It provides live company and people data via APIs and full dataset delivery, piping in live data from over a dozen sources and delivering it instantly to customers.

Founded: 2023 | Team size: 11–50 (Seed) | Traction: 150+ enterprise customers, surpassed $10M ARR, profitable, 10x growth in 2025 Backing: Y Combinator, General Catalyst, SV Angel, A Capital, Liquid 2 Ventures Industry: AI Tools Website: crustdata.com Office: San Francisco, CA

• Category-defining infrastructure: Owning all indexed content for a company building the data gateway for AI agents.
• Real traction, real stakes: 150+ enterprise customers, surpassed $10M ARR, profitable, 10x growth in 2025.
• Strong backing: Y Combinator, General Catalyst, SV Angel, A Capital, and Liquid 2 Ventures.
• True ownership: Strategist-and-executor seat with end-to-end ownership of the content function, not an oversight-only management role.

• Intake video present on the Contrario role page; no transcript available to parse — no intake summary captured.

Crustdata is hiring a Content Lead to own all indexed content — blogs, landing pages, and use case pages — built to perform in both traditional SEO and AI-driven answer engines (AEO). This is not a social content role; the mandate is to make Crustdata the best in its space in indexed content performance.

• →Own all indexed content: blogs, landing pages, use case pages, and newsletters
• →Plan and execute a content strategy focused on SEO and AEO performance
• →Write the majority of the content personally while using AI tools to scale output
• →Optionally manage a small team of outsourced writers, while remaining hands-on
• →Continuously update and improve existing content to maintain and grow indexed performance

Tools: AI content-generation tooling; SEO/AEO and content-analytics tooling (specific stack not specified)

• 2-6+ years content strategy experience
• Proven SEO/AEO track record at a fast-growing company
• Strategist and executor, not oversight-only
• Data-driven, analytical mindset
• SF 5 days in-person
• AI-fluent content production

• Proven track record building a successful content strategy at a fast-growing company with strong SEO/AEO results
• Comfortable being both the strategist and the primary executor of content production
• Fluent use of AI tools to scale content output without sacrificing quality
• Experience managing outsourced writers while remaining hands-on

• Pure oversight or management background without hands-on content production
• No demonstrated SEO/AEO track record or measurable content performance results
• Social-media-first background without experience in indexed, long-form content (blogs, landing pages, use cases)
• Entry-level content experience without a track record at a fast-growing company

• Location: San Francisco, CA
• Work policy: In-person, 5 days a week
• Compensation: $120,000–$160,000 + competitive equity
• Visa sponsorship: None available
• Employment type: Full-time

• None provided on the role page.

Stage 1 — Pending Approval — Candidates awaiting initial approval. Stage 2 — Vibe Call — Initial fit conversation. Stage 3 — One-hour call/meet — Deeper working session. Stage 4 — Third Round — Meeting with co-founders and other team members. Stage 5 — Final Round — Case study, mock exercise, or build-out session. Stage 6 — Offer Extended Stage 7 — Candidate Hired — Candidate accepts and starts.