Founding GTM — Contrario

Location: San Francisco, CA (Onsite)
Compensation: $100,000 – $150,000 base + 0.1% – 0.4% equity
Visa Sponsorship: None available
Experience Level: New grad to early-career
Employment Type: Full-Time

Contrario is an AI-native recruiting platform helping venture-backed startups hire faster by combining a network of expert recruiters with AI agents. The company works with 250+ venture-backed customers and 500+ boutique recruiting agencies, has reached $6M in annualized revenue, paid out more than $1M to recruiters in under six months, and is scaling toward $20M+ annualized revenue. Backed by Y Combinator, Nexus VP, and angels from Hudson River Trading, Stanford, DoorDash, and OpenAI.

This is a zero-to-one Founding GTM role working directly with the CEO. You'll build the entire growth function from scratch and own how both sides of the marketplace engage with the business. Success means creating scalable acquisition channels, building content and narrative systems, launching referral programs, and establishing repeatable outbound growth motions.

• Own company positioning, messaging, website copy, case studies, and founder social presence
• Build and scale recruiter and customer referral programs, reactivation campaigns, and lifecycle marketing systems
• Design and execute outbound strategy, messaging, targeting, sequencing, and paid acquisition across LinkedIn, Meta, and Google
• Own product launches and events from positioning and copywriting through execution
• Build systems and processes that compound over time and create scalable growth

• Exceptional writer capable of creating founder content, website copy, outbound messaging, and campaign content with a consistent voice
• High-agency mindset with the ability to operate independently in ambiguous environments
• Startup velocity and willingness to build from scratch without a playbook
• Strong ownership mentality across customer outcomes, product outcomes, and growth metrics
• New graduate to early-career candidates welcome — raw talent and potential prioritized over years of experience

• Growth, marketing, GTM, or founder experience at an early-stage startup
• Experience with paid acquisition platforms — LinkedIn, Meta, and Google
• Familiarity with marketplace or two-sided platform businesses
• Recruiting industry experience or familiarity
• Demonstrated content creation or campaign-building experience

Strong signals include founder or early startup GTM experience, strong content writing and narrative-building skills, unconventional backgrounds with evidence of grit and perseverance, and demonstrated ability to build and execute independently.

• Candidates with multiple years of traditional marketing experience without startup exposure
• Those who require a defined scope, process, or playbook
• Candidates unwilling to operate at startup intensity

1. Pending approval
2. Chat with CEO
3. Take-home presentation and review
4. Work trial (onsite 1–2 days)
5. Offer

• Role is onsite in San Francisco — please only apply if you can commit to this
• No visa sponsorship available

Shortlisted candidates will be contacted by David Joseph & Co., the recruiting partner managing this search on behalf of Contrario.