Art Director

We’re looking for a hands on Art Director who can connect business strategy, audience insights, and creative execution to develop bold creative concepts and execute them directly, creating work that captures attention, resonates with audiences, and drives engagement.

This is not a traditional role. If you’re looking for a predictable, routine driven position — this is not it.

We’re looking for someone who thinks differently, challenges the expected, and pushes creative boundaries. Someone who can translate dopay’s innovative positioning into fresh, non conventional ideas, visuals, and executions that stand out.

This role is where strategic thinking meets hands-on creativity. You’ll own the creative journey from concept to execution — developing campaigns, shaping content, designing visuals, producing and directing videos, and leveraging AI tools to push creative possibilities beyond the limits of a lean team.

• Own and evolve dopay’s visual identity and creative direction across the business, ensuring alignment with our brand framework and guidelines.
• Develop 360° campaigns connecting online and offline, from social content, digital ads, and landing pages to distribution points, events, and printed materials with a unified concept, consistent visuals, and clear calls to action linking the experiences.
• Execute creative work, translating business objectives, audience insights, and briefs into concepts, storyboards, designs, and finished assets.
• Define and create social media art direction and produce channel-specific carousels, videos, and motion graphics for LinkedIn, Facebook, Instagram, and TikTok.
• Help grow organic reach and engagement through relevant content and recurring series, using performance insights to improve hooks, storytelling, and formats.
• Direct, produce, and edit videos, shaping scripts, framing, pacing, sound, and visual storytelling.
• Integrate AI into creative production, using tools such as Gemini, Adobe Firefly, Runway, and Higgsfield to explore ideas and produce assets while maintaining quality and brand consistency.
• Lead creative for on-ground presence, including distribution points across governorates, event booths, activations, signage, and printed collateral.
• Create practical brand guidelines, templates, and reusable assets, maintaining quality across Arabic and English materials.
• Collaborate with Marketing, Product, Customer Success, and Sales, presenting clear creative recommendations and guiding contributors from brief to delivery.

• 6+ years of creative experience, including leading Art/creative direction and hands on production in digital-first environments.
• A strong portfolio covering campaigns, branding, social content, video, motion, and offline brand experiences.
• Ability to develop bold concepts and execute independently, with strong design, video editing, storytelling, and attention to detail.
• Understanding of audience personas and platform-specific creative across LinkedIn, Facebook, Instagram, and TikTok, with examples of improving organic reach or engagement.
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign)
• Video editing & motion design
• Practical AI experience in creative production (i.e Gemini, Adobe Firefly, Runway, and Higgsfield) , with clear examples of your workflows and results.
• Understanding of Egyptian audiences and Arabic and English communications, including the ability to assess copy for clarity, tone, and visual potential.
• Great communication and collaboration skills, with the confidence to challenge briefs, explain creative decisions, and guide contributors.
• A strong sense of ownership, curiosity, and adaptability, with the ability to manage priorities and deliver in a lean, fast paced team.
• Experience in fintech, financial services, or brands serving both businesses and consumers is a plus.