Brand & Content Writing

Designation: Brand & Content Writer
Location: Bengaluru, KA
Experience: 4+ years
About DrinkPrime:
DrinkPrime is one of India’s fastest-growing D2C brands, backed by leading investors. We
have reimagined drinking water, an essential everyday category, for urban India through
technology, product innovation, and superior customer experience. With a strong growth
trajectory and ambitious plans ahead, this is an opportunity to join a category-defining
company at an exciting stage of scale.
Job Summary:
We're looking for a Content Writer who can blend storytelling, brand strategy, and thought
leadership to create compelling content across multiple formats and platforms, including
blogs, websites, landing pages, emails, and founder profiles.
You'll shape how DrinkPrime communicates with customers through website and landing
page content, build authority through insightful long-form content, and help establish our
founders as influential voices through strategic ghostwriting on platforms like LinkedIn.
The ideal candidate is an exceptional writer who understands audience psychology, can
simplify complex ideas, and knows how different content formats and platforms influence
engagement and perception.
Roles & Responsibilities:
Content Writing
● Create high-quality content across blogs, website pages, landing pages, emails,
newsletters, customer communications, guides, and video scripts.
● Develop clear and compelling messaging that communicates customer value
propositions and strengthens the DrinkPrime brand.
● Conduct research on industry, consumer, and category trends to create insightful
and credible content.
● Incorporate SEO best practices into content to improve discoverability and organic
growth.
● Collaborate with marketing, design, product, and SEO teams to develop content
aligned with business goals.
● Edit and proofread content to ensure clarity, accuracy, and consistency.
Founder Profiles
● Develop and execute content strategies to build the personal brands of DrinkPrime's
founders across LinkedIn, PR, and other relevant platforms.
● Ghostwrite posts, articles, and opinion pieces in the founders' distinct voices.

● Understand platform dynamics, content trends, and audience behaviour to create
content that drives engagement and credibility.
● Analyse content performance and refine content themes, formats, and messaging over
time.
Pre-requisites
● 4+ years of experience in content writing, brand writing, journalism, ghostwriting, or a
related field.
● Strong writing and editing skills, with the ability to adapt tone and style for
different audiences and platforms.
● Experience writing website, landing page, blog, and thought leadership content.
● Good understanding of SEO fundamentals and content optimisation.
● Familiarity with LinkedIn content, personal branding, and thought leadership.
● Strong research skills, attention to detail, and ability to manage multiple projects
simultaneously.