DH.0002.Manager – Digital Marketing

Dubai Holding is looking to hire a Manager – Digital Marketing, who will be accountable to support the operational day to day requirements of the Digital Marketing Function, managing several vendors while working closely with stakeholders such as marketing colleagues across the company, the IT department and strategic partners. The role reports to the Executive Director of Digital Marketing in the Marketing Department.

If you are a self- starter who is driven and committed to excellence, creative, friendly, hardworking, a solid understanding of content creation, project management skills and enjoying being part of a successful and dynamic team we would like to hear from you.

• Collaborate closely with our social media agency to implement and manage Dubai Holding’s social media strategy as per our playbook. This will include a monthly editorial and special campaigns across all corporate social media platforms.

• Monitor and report on the digital reputation of Dubai Holding in collaboration with our specialised vendor partner.

• Manage the implementation of various website projects & ensure content updates and platform upgrades are implemented on the Dubai Holding website in cooperation with various stakeholders, vendors and IT.

• In association with Dubai Holding’s media buying agency to plan, implement and measure our social media campaigns and ad-hoc digital campaigns.

• Work with our partner to register new domain names and manage the existing portfolio.

• In partnership with the Department Coordinator and the Finance Team, monitor and manage budget allocation and invoicing for the Digital Marketing function as per policy.

• Contribute to the strategic planning and budgeting of the Digital Marketing Function.

• Identify and select vendors for digital marketing services or projects as per the company’s procurement policy.

• Provide input to plan, develop and implement digital requirements for ad-hoc projects as requested by management in alignment with the Executive Director of Digital Marketing.

• Manage photo and video shoots to develop our content library and social media content.

• Follow policies and procedures as per the Dubai Holding Digital Marketing Handbook and the marketing department’s Operational Handbook.

• Oversee and quality assure technical requirements with IT and 3^rd party vendors.

• Brainstorm with the wider marketing team on various projects which are not related to digital marketing.

• 6 to 8 years of digital marketing experience on the client side, preferably with some agency background.

• Essential: Excellent English written and verbal communication and solid Arabic language skills as working requirement of content in both languages.

• Strong track record of managing agencies and vendors.

• Experience in managing paid digital media campaigns.

• Working knowledge with platforms such as Google Analytics, Socialbakers, Facebook Business Manager, Instagram Insights, etc.

• Strong understanding of the evolving world of social media and have managed social media accounts, content, and campaigns on the client side.

• Strong inter-personal skills and an ability to connect with people at all levels to drive successful relationships.

• Strong character stressing integrity and independence.

• Good interpersonal skills to function in a corporate environment.

• Customer service mind-set while at the same time being assertive and ensuring compliance.

• Bachelor’s Degree in marketing or related field

• Facebook and Google certifications are a plus

• Other academic training and courses in project management and digital marketing

• Ability to manage and prioritize complex and multiple projects involving multiple stakeholders

• Cross channel experience including websites, social, mobile, search & email marketing overlapping with traditional channels.

• Proficient experience on CMS platforms, project management of websites from planning to launch.

• Willingness to demonstrate flexibility as projects evolve and patience when decisions take time.

• Strategic planning and willingness to accommodate change to adapt the way forward.

• Strong learnability for new skills such as: resizing photos if there is an urgent need to update the website or Facebook Business Manager to provide access to key users

• Strong analytical competence to interpret reports, provide a summary and actionable next step.