Digital Marketing Specialist

At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

We are looking for a motivated and dynamic Digital Marketing Specialist to join our marketing team! This is a permanent position where you will have the opportunity to influence Electrolux and AEG media strategy and performance in Italy for both awareness and conversion media campaigns. You will work closely with our marketing team, D2C and E-commerce teams to execute impactful campaigns and drive measurable results, as well as with external media agency and Stockholm HQ.

The role is based in Assago.

• →Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• →Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• →Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• →Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
• →Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout)
• →Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
• →Drive regular analysis of campaign performance with actionable insights and recommendations for improvement.

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