2mo ago

Director, Content Marketing

Canada·TorontoFull-Timeexecutive

MarketingOtherMarketing ManagerContent Marketing

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Quick Summary

Requirements Summary

Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes. SEO & AEO/GEO Fluency: Strong grounding in SEO,

Technical Tools

MarketingOtherMarketing ManagerContent Marketing

Content Strategy & Editorial Leadership:

Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
Cross-Functional Collaboration & Stakeholder Engagement:
- Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
- Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
- Team & Agency Management:
  - Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
  - Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
  - Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
  - Search, AI Visibility & Measurement:
    - Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
    - Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
    - Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
    - Multimedia & Brand Integration:
      - Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
      - Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.

Required: Bachelor’s degree
Preferred: Master’s in Marketing, Communications, or a related field

Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.
Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.
Experience managing external agencies or freelance contributors, including contract oversight and quality governance.

Requirements

~1 min read

Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.
Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.
Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.

Location & Eligibility

Where is the job

Toronto, Canada

Hybrid, some on-site time required

Who can apply

About this job

Who can apply: Canada
Posted: 78 days ago
Employer: has 30 open jobs on Jobera in 5 countries.

Listing Details

Posted: August 7, 2026
First seen: August 7, 2026
Last seen: October 24, 2026

Posting Health

Days active: 78
Repost count: 0
Trust Level: 33%
Scored at: October 24, 2026

Signal breakdown

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Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most.

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