Manager, Event Tech Reporting & Insights

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

KPI Framework & Standards:

• →Define and standardize event technology KPIs across platforms and shows, in partnership with Platform Leads and the Senior Director.
• →Establish internal adoption metrics: show team setup completion, readiness compliance, platform usage, and launch timelines.
• →Establish external adoption metrics: exhibitor profile completion, mobile app activation, lead capture usage, attendee engagement, matchmaking participation, and sponsorship performance.
• →Ensure KPI definitions are consistent, documented, and understood across the team and by show team stakeholders.
• →Explore and apply AI-assisted approaches to anomaly detection, pattern recognition, and predictive reporting across event technology data.

Reporting & Dashboard Delivery:

• →Build and maintain repeatable dashboards and report templates for event technology performance across the portfolio.
• →Manage reporting request intake and prioritization from Operations Managers, Platform Leads, and the Senior Director.
• →Deliver portfolio-level insights and learnings to leadership on a regular cadence, surfacing trends, anomalies, and areas requiring attention.
• →Support show teams and Brand Success Managers with event-level reporting as needed during critical windows.
• →Leverage AI tools to improve reporting efficiency, automate recurring report generation, and surface insights.

Data Infrastructure & Platform Partnership:

• →Partner with Platform Leads to understand data availability, structure, and limitations across the event technology stack including registration, mobile apps, directories, lead capture, and session management.
• →Work with Data & Analytics and IT to ensure event technology data flows correctly into Databricks and Power BI; identify and escalate pipeline gaps.
• →Identify inconsistencies in data across platforms and shows; drive toward greater standardization where possible.
• →Support integration requirements scoping by documenting what data needs to move between platforms and what reporting depends on it.

Insights & Continuous Improvement:

• →Translate data into clear, actionable findings for platform strategy conversations, vendor performance reviews, and operational planning.
• →Identify gaps in reporting capabilities and surface them to the Senior Director with recommended solutions.
• →Share insights across show teams and leadership in formats that are accessible and useful to non-technical audiences.
• →Track how reporting needs evolve as the event technology ecosystem grows and adapt frameworks accordingly.

We’re looking for someone who is genuinely curious about data, can build structure where little exists, and knows how to make reporting feel useful rather than burdensome. Experience with event technology is helpful but not required. What matters more than event expertise is the ability to learn a complex ecosystem quickly, ask the right questions about what data means, and communicate findings clearly to varied audiences.

• Experience in a reporting, analytics, or business intelligence role and building dashboards, defining KPIs, and managing reporting for an operational team or business function.
• Proficiency with BI tools such as Power BI, Tableau, or equivalent; experience working with data platforms like Databricks or similar is a plus.
• Curiosity about AI-assisted analytics tools and a willingness to experiment with how they can improve reporting quality and efficiency.
• Strong ability to work across systems and translate business questions into data requirements and vice versa.
• Experience partnering with technical teams (data engineering, IT, or platform administrators) to understand data availability and resolve pipeline issues.
• Highly organized with a process orientation: you build intake systems, manage competing requests, and keep stakeholders informed without being asked twice.
• Clear communicator who can present data findings to non-technical audiences, including executives, without oversimplifying or overloading.
• Familiarity with event technology platforms (registration, mobile apps, lead scanning, CRM, or similar) is a plus, not a requirement.