Retention Marketing Specialist

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

• 2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
• Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
• Strong working knowledge of HTML and similar to build emails. 
• A test-and-learn mentality and genuine curiosity about what drives customer behavior
• A strong eye for detail and a QA-first approach to campaign execution
• Comfort working with data to inform segmentation and testing decisions
• A collaborative spirit and enjoy partnering across teams

LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.

California Residents:  At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $67,000 - $95,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

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