Director of Paid Media

Expressable is a virtual speech therapy practice on a mission to transform care delivery and expand access to high-quality services, serving thousands of clients since our inception in late 2019. We are passionate advocates of parent-focused intervention. Our e-learning platform contains thousands of home-based learning modules authored by our clinical team, helping SLPs empower caregivers to integrate speech therapy techniques into their child’s daily life and improve outcomes. Our mission is to set a new standard in speech therapy by making every caregiver a champion of their loved one’s success. We envision a world where everyone can fulfill their communication potential.

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  Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels, accountable for CAC, conversion volume, and payback.

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  Design and run a rigorous A/B testing program across ad creative, audiences, bidding strategies, and landing pages, with clear hypotheses, proper sample sizes, and statistically sound readouts. You'll maintain a testing roadmap so wins compound and insights are shared across the company.

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  Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends.

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  Brief and iterate on ad creative with our designer and video editor, turning test results into clear creative direction.

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  Strengthen attribution under HIPAA constraints, including server-side conversion signals through our compliant data layer and incrementality or geo-holdout testing.

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  Partner with the marketing, product, and engineering teams on sign-up flow experiments that increase conversion across the funnel.

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  Report weekly on spend, pipeline, and efficiency, flag risks early, and recommend where the next dollar should go.

Federal law requires all employers to verify the identity and employment eligibility of all person hired to work in the United States. Expressable participates in E-Verify.

E-Verify Participation Poster

E-Verify Right to Work Poster

• 7+ years in performance marketing, with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).

• A track record of driving efficient digital growth at meaningful scale.

• Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools (e.g., Unbounce).

• Strong command of measurement (e.g., GA4, UTM governance, conversion APIs, offline conversions) and a clear understanding of the limits of platform attribution.

• Experience running disciplined A/B and multivariate tests.

• Experience marketing under privacy or regulatory constraints (HIPAA, healthcare ad policies, restricted targeting) is a big plus.