AI Web & Content Growth Manager

• →AI Content Automation & Web Operations
  • →Build, own, and operate our AI-native content pipeline end-to-end using platforms like AirOps, configuring workflows, engineering prompts, and troubleshooting automation to reliably produce on-brand output at scale.
  • →Administer the HubSpot CMS, building and maintaining the landing pages, templates, and modules that the automation publishes into, plus the workflows connecting automation tools to HubSpot.
  • →Develop on-page optimization, translating metadata and structured-data requirements into automation rules and templates rather than relying on one-off manual edits.
  • →Lead or participate in platform migration work, including content audits, URL mapping, redirect strategy, and post-launch QA.
  • →Manage vendor relationships, including AI content platforms and any supporting technical web services.

• →Quality Control & Compliance
  • →Review, edit, and approve AI-generated drafts before they enter the review pipeline, catching factual errors, off-brand language, and compliance gaps that automation alone misses.
  • →Manage the medical and legal review process end-to-end, routing content to the right reviewers, keeping approvals moving to deadline, and confirming sign-off to ensure adherence to clinical guidelines, HIPAA, and advertising standards.
  • →Conduct day-to-day quality control of the site's pages, including automated publishing oversight, content audits, and governance.

• →Strategy, Analytics & Workflow Coordination
  • →Monitor traffic, engagement, and conversion performance across the site using Google Analytics 4 and Google Search Console, feeding insights back into the prompts to target what actually moves the needle.
  • →Serve as the central hub tracking AI-generated content assets through review pipelines via project management tools like Jira, Asana, or ClickUp, routing expert feedback back into templates so the automation improves over time.
  • →Maintain content roadmaps and version-control practices for a high-volume, largely automated site.

• You are equally comfortable building automated systems as you are operating within them.
• You do not wait to be told the automation produced a bad page; you have already caught it, fixed the prompt, and prevented the next ten.
• You manage high volumes of AI-generated output across competing priorities, staying organized and communicating clearly about capacity.
• You know how to act decisively even when you do not have complete information, and you know exactly when to ask for clarity.
• You have a sharp eye for detail, consistently catching AI-generated errors, outdated disclaimers, or off-brand headlines before anyone else does.

• You prefer traditional manual content creation and are hesitant to manage large-scale AI generation pipelines.
• You struggle in a highly structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable.
• You prefer to work in a silo and are uncomfortable driving cross-functional priorities across medical, legal, and engineering teams.
• You are unfamiliar with the compliance sensitivities and rigorous review processes required in a regulated industry like healthcare.

• 5 to 8 years of experience in web content management, digital publishing, or content operations for a large-scale website.
• Direct experience with AI content generation and automation platforms (AirOps or similar); you can configure workflows, write prompts, and iterate on them, not just review finished copy.
• Hands-on HubSpot CMS experience, knowing the platform well enough to build, troubleshoot, and train others.
• Familiarity with complementary tools across the content and web stack, including CMS platforms (WordPress, Webflow, Contentful), project management software, and basic HTML/CSS.
• Proven SEO knowledge to translate technical and on-page recommendations into scalable rules and templates.
• Clear vendor communication and coordination skills, knowing how to brief external partners and hold them accountable to quality and timelines.
• Comfort operating in a structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable.
• A sharp eye for detail, with the ability to catch AI-generated errors, outdated disclaimers, and off-brand headlines before anyone else does, alongside the technical aptitude to fix the prompt so it does not happen again.

• Prompt engineering experience specifically for content generation at scale, ideally in a regulated or compliance-sensitive context.
• Platform migration experience, having executed a CMS migration or major site restructure, including content audits, redirect mapping, and post-migration QA.
• Healthcare industry background with an understanding of the compliance sensitivities around health claims, FDA and FTC advertising guidelines, and HIPAA-adjacent content considerations.
• Experience with A/B testing and CRO tools (Optimizely, VWO, or similar) applied to content and landing page performance.
• Familiarity with marketing attribution and analytics platforms (Mixpanel, Tableau, HubSpot reporting) to connect content decisions to performance data.
• Familiarity with agentic coding tools (like Claude Code or Codex) and related MCP or CLI management.
• Working knowledge of accessibility standards and experience conducting or overseeing accessibility audits.

The national pay range for this role is $130,000.00 – $160,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.