Social Media & Content Strategy Manager

Location: NYC Metro Area — Hybrid

Reports to: Senior Brand Marketing Manager

Experience: 4+ years

We're looking for a Social Media & Content Strategy Manager to own and grow

Furniture.com's organic social presence across Instagram, TikTok, Pinterest, and emerging

platforms.

This is an opportunity to help shape the voice, personality, and content strategy of a growing

brand at an important stage.

You'll own the day-to-day strategy behind our social channels. You’ll decide what we talk about,

how we show up, what formats we invest in, what trends are worth participating in, and how we

turn our brand priorities into content people actually want to watch, save, share, and come back

for.

You'll work closely with our Senior Brand Marketing Manager and in-house Creative team to

turn audience insights, cultural moments, and performance data into strong social-first ideas and

repeatable content franchises.

This is not a role for someone who simply wants to maintain a content calendar.

We're looking for someone who has a point of view about social, understands what makes

brands culturally relevant, and is equally comfortable developing a creative concept, writing a

brief, reviewing performance, or jumping into CapCut to bring a timely idea to life.

Build & Evolve Our Organic Social Strategy

Own Furniture.com's organic social strategy across Instagram, TikTok, Pinterest, and relevant

emerging platforms.

• Develop channel strategies grounded in clear audience, brand, and business objectives.

• Help grow emerging Furniture.com social channels from the ground up.

• Translate broader brand and marketing priorities into platform-native social storytelling.

• Define the role each social channel plays rather than distributing the same content

everywhere.

• Develop recurring content franchises, formats, and editorial ideas that build a

recognizable Furniture.com social presence.

• Stay close to changing platform behaviors, cultural conversations, creator trends, and

internet culture.

• Identify moments where Furniture.com has a credible reason to participate and recognize

the moments we should sit out.

• Bring new opportunities and recommendations to Brand leadership proactively.

Must Have

• 4+ years of experience in organic social, content strategy, brand marketing, or a closely

related discipline.

• Demonstrated experience owning organic social for a consumer-facing, retail, lifestyle,

media, or culturally relevant brand.

• Evidence that you've helped grow a social presence, not simply maintain an established

account.

• Deep understanding of Instagram and TikTok, with strong familiarity with Pinterest and

emerging social platforms.

• Strong instincts around social-native storytelling, short-form video, hooks, formats,

platform behavior, and audience engagement.

• Experience developing creative briefs and partnering effectively with designers or inhouse

creative teams.

• Excellent copywriting skills with a strong understanding of voice, tone, and platformnative

writing.

• Strong project-management ability and experience managing multiple concurrent content

streams.

• Comfort interpreting social performance data and turning it into creative and strategic

recommendations.

• Hands-on familiarity with lightweight video creation and editing tools such as CapCut or

equivalent.

• Strong presentation and communication skills.

• Can look at a social feed and quickly explain what's working, what's repetitive, and

what's missing.

• Understand that participating in every trend is not a strategy.

• Have strong taste but don't confuse personal taste with audience insight.

• Can turn a business priority into an idea people would genuinely choose to watch.

• Think in recurring formats and franchises rather than isolated posts.

• Love writing and care deeply about voice and wording.

• Are comfortable using performance data without allowing it to flatten creativity.

• Can manage fifteen moving deliverables while still having a new idea in the middle of

the day.

• Know how to move quickly when culture moves quickly.

• Are collaborative and low-ego, but bring a strong point of view.

• Are comfortable making decisions independently and asking for input when it actually

matters.

First 60 Days

• Develop a strong understanding of Furniture.com's brand, audience, business model,

existing content, and channel performance.

• Audit existing social channels, creative formats, audience behavior, workflows, and

content performance.

• Establish clear roles for Instagram, TikTok, Pinterest, and other priority channels.

• Identify immediate opportunities, gaps, and quick tests.

• Build strong working relationships with Brand, Creative, Editorial, Paid, and Influencer

teams.

First 90–120 Days

• Establish a clear organic social strategy and content framework.

• Implement a more disciplined content-planning and production process.

• Launch initial repeatable social franchises and platform-native tests.

• Establish baseline channel and content-performance benchmarks.

• Develop a consistent reporting and learning cadence.

Months 4–6

• Demonstrate measurable improvement in content quality, audience engagement, and

channel growth.

• Establish recognizable recurring formats that Furniture.com can own.

• Build a reliable test-and-learn approach across content themes, formats, hooks, and

channels.

• Develop a stronger community feedback loop that informs content planning.

Months 6–12

• Build a distinct and recognizable Furniture.com social presence.

• Demonstrate consistent organic audience and engagement growth.

• Establish clear learnings around what content drives reach, engagement, traffic, and

brand value.

• Create a repeatable content engine capable of supporting campaigns, cultural moments,

evergreen storytelling, and rapid-response opportunities.

• Become the team's internal expert on how Furniture.com should show up across social

platforms.

• Passion for interiors, furniture, architecture, design, or home culture.

• Experience working for a highly visual consumer brand.

• Strong personal aesthetic and creative point of view.

• Experience building a social channel or content franchise from zero.

• Experience developing social-first video or working closely with production teams.

• Experience creating content or maintaining your own social presence.

• Familiarity with social listening or analytics platforms.

• Experience identifying organic creative that successfully translated into paid media.

Compensation

Suggested base salary: $95,000–$120,000, depending on experience and qualifications.

Furniture.com is an equal opportunity employer.