Lifecycle Marketing & Automation Specialist (HubSpot) - Hybrid Guadalajara MX

MezTal is looking for an experienced Lifecycle Marketing Specialist to join our team and support a U.S.-based company in the healthcare and medical equipment industry.

Our client provides medical equipment rental, sales, biomedical services, and asset management solutions to hospitals and healthcare organizations across the United States.

In this role, you will take ownership of the company's lifecycle marketing program, from designing customer journeys and building audience segments to developing HubSpot automations, analyzing campaign performance, and identifying opportunities for improvement.

We are looking for someone who can go beyond executing email campaigns. The ideal candidate understands how to build effective marketing automation strategies, engage prospects throughout the customer journey, and use data to improve conversion and customer engagement.

• Own and manage lifecycle marketing programs from planning through execution, reporting, and optimization.
• Design and improve customer journeys across different stages, including lead nurturing, conversion, retention, and re-engagement.
• Develop targeted communication strategies based on customer behavior, interests, and lifecycle stages.
• Identify opportunities to improve engagement, lead conversion, and customer relationships.

• Build, manage, and optimize automated marketing workflows in HubSpot.
• Create and maintain audience segments, contact lists, triggers, and automated email sequences.
• Manage lead nurturing programs to support marketing and sales objectives.
• Monitor workflow performance, troubleshoot automation issues, and continuously improve processes.
• Maintain accurate contact data and support CRM data quality and segmentation.

• Plan, coordinate, and execute lifecycle marketing campaigns aligned with business goals.
• Collaborate with Sales, Marketing, Content, and Design teams to develop relevant communications.
• Conduct A/B testing to improve messaging, engagement, and conversions.
• Ensure campaigns are properly tested, scheduled, and executed.
• Follow email marketing best practices, data privacy requirements, and applicable compliance standards.

• Track and analyze lifecycle marketing performance, including engagement, lead conversions, and campaign effectiveness.
• Build and maintain reports and dashboards in HubSpot.
• Use campaign data to identify trends, opportunities, and areas for improvement.
• Present insights and recommendations to the Demand Generation Manager.
• Continuously optimize marketing programs based on performance and business objectives.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

• 4+ years of experience in digital marketing, including significant hands-on experience in lifecycle marketing, CRM marketing, or marketing automation.
• Strong hands-on experience with HubSpot Marketing Hub, including workflows, segmentation, automation, and reporting.
• Proven experience designing, implementing, and optimizing automated customer journeys.
• Experience managing lifecycle marketing programs beyond individual email campaigns.
• Strong understanding of lead nurturing, customer segmentation, conversion optimization, and marketing performance metrics.
• Experience analyzing campaign results and using data to improve marketing strategies.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects independently.
• Advanced English communication skills, both written and spoken, to collaborate with U.S.-based teams.

• Experience in B2B marketing, particularly with long or complex sales cycles.
• Previous experience supporting U.S.-based companies or international marketing teams.
• Experience in healthcare, medical equipment, medical devices, or other regulated industries.
• Knowledge of lead scoring, CRM data management, and marketing-to-sales handoff processes.
• Familiarity with HTML/CSS for email marketing.
• Understanding of CAN-SPAM, CASL, and other relevant email marketing compliance requirements.

• Lifecycle marketing journeys are clearly structured, automated, and continuously optimized.
• HubSpot workflows and audience segmentation are accurate, effective, and aligned with business goals.
• Marketing campaigns contribute to stronger lead engagement and improved conversion rates.
• Reporting provides clear insights into campaign performance and opportunities for improvement.
• Marketing and Sales teams benefit from better lead nurturing and more effective customer communications.