Campaign Automation Specialist

About our Team

Elsevier is a global provider of science and health information, serving more than 30 million scientists, students, and health and information professionals worldwide. Headquartered in Amsterdam, we employ more than 7,000 people across 24 countries and provide information and tools that help customers advance science and health, make critical decisions, improve productivity, and achieve better outcomes.

Our Science, Technology and Medical (STM) Journals division manages an extensive portfolio of high-impact scientific journals, with responsibility for their reputation among authors and the quality of published content. More than 80 marketing professionals worldwide collaborate across the organisation to identify opportunities and deliver effective marketing strategies.

Within STM Journals, the Email Marketing Operations team supports the set-up and deployment of data-driven email campaigns, primarily for content acquisition and journal author enablement, helping accelerate highly cited open access and subscription growth. The global team of ten covers email production and data management.

We are seeking a Campaign Automation Specialist to support the STM Journals marketing organisation with the set-up and deployment of data-driven email campaigns. The role focuses mainly on content acquisition for Gold Open Access and hybrid journals and includes curating high volumes of target audience data from internal sources.

You will improve operational efficiency by developing optimal data workflows and introducing automation where possible. Using a test-and-learn approach, you will continuously refine workflows in line with business objectives. The role reports directly to the Head of Campaign Management in STM Journal Marketing.

• →Analyse and query large datasets using SQL/Python and tools such as AWS Athena, Knime and DBeaver.
• →Develop scalable, reproducible workflows for data extraction, processing, ETL and email campaign segmentation.
• →Partner with campaign owners to translate business objectives into technical requirements and effective audience segmentation strategies.
• →Build and maintain target/content data and automated workflows for recurring STM Journals email campaigns.
• →Set up, test and deploy email campaigns, including appropriate tracking for web traffic and attribution reporting.
• →Develop strong knowledge of core databases and key STM Journals marketing data sources, advising marketers on optimal segmentation and data quality.
• →Interpret complex data and present clear, concise insights to technical and non-technical stakeholders.
• →Manage incoming campaign requests, assess production readiness and collaborate with analytics colleagues to improve shared knowledge and processes.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

• University degree or equivalent in data analytics, marketing or a related discipline, with at least a few years experience in an analyst or marketing operations role.
• Experience in data-driven marketing, customer segmentation and handling large datasets, with a basic understanding of data protection standards.
• Proficiency with data and analytics tools such as Excel, Knime and Tableau.
• Experience building and executing email campaign workflows using a major deployment platform such as Salesforce or Adobe Campaign.
• Working knowledge of email and web analytics, A/B testing principles, and email/web technologies across browsers and platforms.
• Programming/coding skills in HTML, CSS, JavaScript, SQL and Python.
• Strong organisation, prioritisation, problem-solving and collaboration skills, with the ability to manage deadlines and multiple priorities.
• Strong written and verbal communication skills, stakeholder management capability, and an interest in learning new marketing technologies, tools and processes.

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