Sr. Ecommerce Manager

Health-E Commerce is seeking a strategic, results-oriented Sr. Ecommerce Manager to lead our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.

Site Strategy & Revenue Growth

• →Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
• →Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
• →Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.

Personalization & Customer Experience

• →Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
• →Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
• →Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
• →Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
• →Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.

Performance Analytics & Optimization

• →Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
• →Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
• →Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
• →Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.

Team Leadership

• →Manage and mentor a team of 2–4 ecommerce specialists.
• →Foster a culture of performance, data rigor, and optimization across the site.
• →Partner cross-functionally with creative, UX, data, and product teams to align priorities.

• Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
• Demonstrated ROI ownership, you've managed a site with real revenue accountability.
• Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
• Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
• Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
• Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
• Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
• Experience managing, mentoring, and developing direct reports
• Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment