~27d ago

Senior Digital Marketing Specialist

senior

MarketingDigital Marketing Specialist

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Quick Summary

Overview

Plan, execute, and optimize performance marketing campaigns across digital platforms. Develop high-converting marketing creatives aligned with target audience behavior.

Technical Tools

MarketingDigital Marketing Specialist

Plan, execute, and optimize performance marketing campaigns across digital platforms.
Develop high-converting marketing creatives aligned with target audience behavior.
Drive digital lead generation initiatives to support sales growth.
Align campaign strategies with sales objectives to maximize conversion rates.
Analyze campaign performance using data insights and continuously optimize results.
Stay updated on emerging digital marketing tools, automation platforms, and AI-driven marketing technologies.
Monitor and improve digital funnels and customer acquisition journeys.

Requirements

~1 min read

Minimum 2+ years of experience in digital marketing.
Strong understanding of digital consumer behavior and customer psychology.
Excellent design sense with proficiency in tools such as Canva, Adobe Suite, or similar platforms.
Hands-on experience with Meta Ads and Google Ads platforms.
Strong understanding of digital funnels, lead generation, and conversion optimization.
Data-driven mindset with ability to interpret analytics and make performance-based decisions.