Retention Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

• Develop personalized customer retention and engagement strategies across different customer segments.
• Analyze customer behavior, usage patterns, and business performance to identify opportunities for growth and improve retention.
• Lead data-driven initiatives and campaigns that encourage customers to stay active and use more GCash products and services.
• Plan and execute end-to-end marketing campaigns and go-to-market strategies based on customer needs and business priorities.
• Monitor key business metrics, including retained active users, product usage, transaction frequency, average transaction value, and active days.
• Ensure campaigns and initiatives are delivered on time and aligned with business goals.
• Work closely with cross-functional teams and external partners to improve campaign execution and overall customer experience.
• Manage marketing budgets and ensure resources are used effectively to deliver expected results.
• Continuously improve processes and ways of working to support better collaboration and campaign delivery.
  

• 5–6 years of experience in Customer Lifecycle Management, CRM, Corporate Strategy, or Marketing Strategy.
• Experience in fast-paced industries such as technology, fintech, telecommunications, or app-based businesses.
• Proven experience in developing strategies, improving processes, and managing large-scale programs or initiatives.
• Strong understanding of customer behavior, segmentation, portfolio management, and customer engagement strategies.
• Strong analytical skills and the ability to turn data into clear, actionable insights.
• Experience in forecasting and managing customer segments or portfolios is a plus.
• Knowledge of SQL or other data tools is an advantage.
• Strong project management skills and the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills, with the ability to work with teams and leaders across different functions.
• Ability to adapt quickly, make data-driven decisions, and work well in a fast-paced environment.