Director, Customer Growth & Activation

10+ years in growth, lifecycle, customer marketing, activation or post-sales revenue roles, including 4+ years leading a team.

You have built a lifecycle or growth motion against an installed base from nothing and carried a number for it — activation, adoption-driven revenue, or cohort expansion. Acquisition and top-of-funnel demand generation is a different job.

Experience with product-led or usage-based businesses where revenue only exists once consumption happens. Consumption-based adoption should already be an obvious concept to you.

You are analytically self-sufficient: you write the query, define the cohort and design the hold-out yourself rather than waiting on an analyst to tell you whether a play worked.

You have designed a customer journey as a system — sequencing, channel mix, messaging — not just executed campaigns inside someone else's.

Experience carrying a metric jointly with a peer organization you do not control, and making that partnership work.

You can tell the difference between a problem your team can solve and a platform defect that needs a product fix, and you escalate the second with evidence instead of staffing around it.

Experience owning a customer experience or experience-quality function, or a compelling case for why you should.

Comfortable being measured on numbers that are currently unowned, unbaselined or near zero.

Experience serving SMB and agency customers at volume, rather than enterprise account-based motions.

Ability to thrive in a fast-paced, remote-first global environment, managing multiple stakeholders.

Bachelor's degree or equivalent experience in a SaaS environment.

Proficiency with standard business tools (Google Suite, Zoom, Slack), marketing automation and CRM platforms; familiarity with HighLevel is a plus.