Manager, Affiliate Programs

Lead, coach, and develop a pod of Affiliate Managers (AFMs) who each own a named book of 100+ lifetime trial affiliates, running weekly 1:1s, book reviews, and performance conversations.

Own your pod's trial commit, forecast, and pacing. Report weekly on wins, risks, and asks, and course-correct fast when an affiliate or AFM book is slipping.

Be the escalation point for sensitive affiliate situations and resolve them at your level whenever possible.

Manage the endorsement motion for your pod: scope and negotiate endorsement agreements, verify deliverables, and move contracts and payouts through the Legal, Finance, and leadership approval cascade on time.

Monitor and actively grow the variety of avatars within the affiliate organization, building the next wave of top producers.

Coach AFMs to coach affiliates across the full funnel with a quality-first lens: quality lead generation, quality trial conversion, and trial-to-paid, so affiliates bring in customers who stick.

Partner with Land (acquisition) and Activation teams on clean affiliate handoffs, including context-building before graduation into Expand.

Build, document, and continuously improve Expand playbooks, SOPs, and onboarding so newer AFMs can operate independently and leader time goes to strategy, not ad-hoc troubleshooting.

Work cross-functionally with Business Development, Product Marketing, Events, Compliance, Legal, Finance, Accounts Payable, and RevOps to deliver programs, co-marketing, recognition, and payouts for your affiliates.

Partner with Compliance to make sure affiliates in your pod promote HighLevel in line with our Affiliate Program Policies and step in quickly when something needs correcting.

Help plan and show up for affiliate recognition moments and events (LevelUp, Commander experiences, affiliate-hosted events), and represent HighLevel with top affiliates in person.

Bring insights and recommendations to leadership on where to invest next: programs, incentives, tooling, headcount, and new segments.

A track record of owning and growing a large book of high-value partner, affiliate, creator, or channel relationships where revenue impact was measurable.

Proven people leadership: you've hired, onboarded, coached, and held accountable a team of partner or account managers, including people early in their careers.

Comfort managing high-profile, high-personality partners, including tough negotiations and emotional escalations, while staying calm, fair, and firm.

Strong analytical skills. You can read a forecast, spot trends in cohort data, build a pacing view, and turn it into a clear plan.

Experience with partner incentive structures, commission programs, tiered recognition, and contract or endorsement-based partnerships.

Operational rigor. You build repeatable processes and documentation instead of relying on tribal knowledge.

Excellent written and verbal communication, with the ability to influence senior internal stakeholders and external partners.

Ability to thrive in a fast-moving, high-growth environment where priorities shift and you're expected to make good calls with imperfect information.

Willingness to travel for affiliate events and key relationship meetings (approximately 1-2 times per quarter).

8+ years of experience in affiliate, partner, channel, creator/influencer, or strategic account management, ideally in SaaS.

3+ years of direct people management experience leading partner, affiliate, or account managers.

Experience owning a multi-million dollar partner or affiliate book with forecast accountability.

Experience with affiliate platforms and tools (FirstPromoter, Tipalti, or similar), CRMs, and BI tools such as Tableau.

Familiarity with the marketing agency, SMB SaaS, or creator economy space.

Working knowledge of FTC endorsement guidelines and affiliate compliance.

Experience with international partner markets.