B2B Paid Media Senior Manager

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a B2B Paid Media Senior Manager to our Marketing team in São Paulo!

This role joins the Revenue Marketing team and focuses on our largest market, Brazil. You will lead our digital marketing initiatives across paid channels and use AI to increase demand generation, lead generation, awareness, and engagement for Wellhub. You will report to the Global Paid Media Director and work closely with the marketing, paid media, and creative teams. You will also manage end-to-end execution of ABM/hyper-targeted, awareness, lead gen, and full-funnel campaigns on LinkedIn, Google Ads, Microsoft Ads, Meta, and more. The role is hands-on: you will design campaigns, analyze performance, and optimize strategy. You will also build, motivate, and lead an in-house Paid Media team in Brazil. The work centers on high-priority strategic projects with visibility to senior leadership.

• Own the Paid Media strategy for Brazil and its role in the overall marketing strategy, in partnership with regional marketing leadership.
• Drive the region's targets (cost per MQL, CPA, ROAS, lead and MQL quality, MQL-to-SQL conversion, and B2B pipeline and revenue), focusing on profitable results at scale and on lead quality over volume.
• Lead end-to-end campaign execution across Google and Microsoft Ads (Bing), paid social (Meta and LinkedIn), retargeting, display, and DV360 for SMB and Enterprise audiences.
• Build retargeting and lookalike audiences from our HubSpot database, and connect ad platform data to the CRM so we can measure quality through MQL, SQL, and pipeline.
• Run growth experiments, full-funnel B2B campaigns, attribution analysis, and A/B tests, including user-generated content ads and static ad testing on paid social.
• Embed AI in daily work, from campaign analysis and audience discovery to creative testing, reporting automation, and forecasting. Claude is our primary tool, and you will use our AI Library and internal Paid Media tools. Design the tests that show when platform AI features (Performance Max, AI Max, Meta Advantage+, LinkedIn predictive audiences) beat manual setups.
• Bring a strategic view that goes beyond what AI suggests: analyze results and propose hypotheses of your own.
• Establish how the team uses AI responsibly (data privacy, brand safety, quality checks, human sign-off). Build AI-enabled workflows, prompts, and agents, and share them with other regions through the team's AI Library.
• Lead, motivate, and develop the in-house team in Brazil. Coach them to build AI fluency and measure the gains in speed, efficiency, and performance.
• Partner with marketing, creative, data analytics, and sales (including SDRs), and build trust with senior stakeholders. Report results, keep everyone aligned with the Regional Marketing team, and represent Paid Media in global and regional forums, including our bi-weekly global Paid Media meeting.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• This is a hybrid role for candidates who live in São Paulo. You will join in-person meetings and offsites about twice per quarter.
• A B2B paid media leader with at least 7 years of hands-on experience driving growth and strategy through paid channels.
• A results-driven marketer with a proven record of managing budget and goals at scale, who looks past CPL and CPA to lead quality, MQL-to-SQL conversion, and pipeline.
• A people leader with experience managing paid media team members and leading B2B paid media strategy.
• A multi-channel B2B expert with proven success on Google Ads, Microsoft Ads, Meta, and LinkedIn, including audience segmentation.
• Experienced with a CRM such as HubSpot, and aware of how tracking and conversion setup affect campaign optimization.
• A curious, test-and-learn builder with hands-on experience using AI tools (such as Claude, ChatGPT, or Gemini) and platform AI features, and the judgment to know when to trust AI output and when to check it.
• An analytical thinker with strong skills in Google Sheets or Excel (models, forecasts, pivot tables) and BI tools such as Tableau or Looker Studio.
• A self-starter with a strong sense of ownership who solves problems and works well both independently and in a team in a fast-growing company, across time zones (UK, Brazil, US, Argentina).
• A confident communicator with advanced English (written and spoken) and presentation skills. English is mandatory, as our global team works in English.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in B2B paid media (Google Ads, Microsoft Ads, Meta, LinkedIn), advanced English, and experience managing paid media teams are mandatory requirements.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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