Website Experience Sr. Director

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a Website Experience Sr. Director in our Marketing Operations area in Brazil or the US (Remote accepted)!

Reporting to the VP of Marketing Operations, this role owns the evolution of Wellhub's website — from a traditionally-managed site to an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization, freeing the team to focus on strategy, judgment calls, and the exceptions that matter. This is a hands-on strategic role: owning the roadmap, design, testing, data, and execution, and leading product managers, UX designers, web analytics, and developers to deliver on that vision. You're expected to have a real point of view on where agentic AI creates leverage on a website versus where it introduces risk, and to be able to defend that point of view to technical and non-technical stakeholders alike.

• Lead the vision, roadmap, and strategy for Wellhub's website experience, driving its evolution toward an Agentic Website Experience and Operations model — where AI agents increasingly handle content assembly, personalization, and optimization.
• Own conversion rate optimization end-to-end: define experimentation strategy, size and prioritize A/B tests, lead qualitative research and behavioral surveys, and translate results into optimization decisions.
• Own website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions), analyzing visitor behavior through data synthesis, heat mapping, and tools like Amplitude + Looker.
• Partner with stakeholders across the organization to shape the website experience for product launches, content, campaigns, and the broader roadmap.
• Lead the website design and UX function, including the Mantra design system and the end-to-end design-to-code operating model (Figma to Mantra to Strapi), owning the quality bar for both human- and agent-generated work.
• Evaluate, pilot, and scale agentic AI and AI orchestration tools for the website — defining human-in-the-loop boundaries, guardrails, and escalation paths — and identify, procure, and roll out best-in-class website technology and platforms.
• Own the site's readiness for AI-driven discovery and personalization: architect content and information architecture for SEO, GEO/AEO, and Web MCP, lead the rollout of AI-powered personalization and predictive experimentation, and ensure conversational/AI-assisted website interactions align with the broader company AI architecture.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• A seasoned digital/website leader with proven experience and ownership of a website and hands-on experience running experimentation programs.
• Deep expertise across web tech stacks — analytics platforms, headless CMS, and web design systems — with a track record of managing them end-to-end.
• Concrete, hands-on experience applying AI/agentic technology to marketing or web workflows (agent frameworks, AI personalization/CRO, conversational content tooling, or GEO/AEO strategy), including AI-assisted design-to-code workflows in production.
• A clear, defensible point of view on where agentic AI creates leverage versus risk in B2B contexts, with the ability to bridge marketing, martech/engineering, and data teams on AI implementation.
• Experience leading design and/or research functions, or credibly managing senior design ICs and design system owners, including owning a design system as shared infrastructure rather than a component library.
• A strong cross-functional leader who thrives in matrixed, fast-paced, hyper-growth environments, balancing internal business needs with a customer-centric mindset.
• Analytically rigorous, with strong critical thinking to translate complex AI topics into actionable insights and a sharp focus on KPIs and conversion metrics.
• Quick to adapt to new domain contexts, AI trends, and vendor tools, with experience working across global companies and website localization.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in B2B website management and hands-on application of agentic AI/experimentation are mandatory requirements.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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