Marketing AI Operations Manager

Hatch is an AI agent CRM platform that helps home services, home improvement, healthcare, dental, finance, and insurance businesses turn every customer interaction into revenue growth. Our AI CSRs handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.

Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.

Reporting to the VP of Marketing, we're looking for a Marketing AI Operations Manager to build and manage the marketing technology infrastructure, AI agent force, data systems, and operational processes that power every marketing function at Hatch—bringing a quantitative, engineering-minded approach to automation, attribution, and scalable execution.

This is not a traditional Marketing Ops role. You'll be at the frontier of agentic marketing operations—implementing, managing, and evolving a fleet of internal AI agents that execute marketing workflows alongside human marketers. You'll own and manage Hatch's internal marketing AI agent force, building and refining workflows, and partnering with marketers across the team to establish agent-driven automations that grow in complexity and sophistication over time.

If you thrive at the intersection of marketing technology, data architecture, and AI-powered automation—and you want to define what the next generation of marketing operations looks like—this is your role.

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  Effective your first day: Full medical, vision, and dental

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  15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday

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  Up to 14 weeks of parental leave

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  Monthly wellness subsidy

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  Work from home reimbursement

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  Flexible spending account

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  401(k) retirement savings plan

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  Employee stock purchase plan

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  Compensation range for this position is $89,000 - $150,000 annually. You may also be offered a bonus and benefits.

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.