Manager, Audience Strategy

With a career at The Home Depot, you can be yourself and also be part of something bigger.

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals.

• →10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates
• →10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
• →20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
• →60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

• This position typically reports to Sr Manager, Audience Marketing
• This position has 0 Direct Reports

• Typically requires overnight travel less than 10% of the time.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• Excellent written and verbal communication skills
• A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
• The ability to link business goals to communication strategies and creative concepts
• A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders
• A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
• Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict